Job Description

Position:

Digital Content Marketing Specialist - Full time, permanent

Reports to:

Marketing Director

Why You'll Love this Job:

Work with a dynamic and talented team of marketers, all striving to enhance the brand and market position of Canada's leading Western wear store. Love making digital content like quality videos and curated clothing collections? Get paid to do it! Lammle's is growing and thriving and every workday will be a chance for you to grow your skill set and be part of something authentic. Plus, it's a Canadian family business, and you'll play a key role!

Role:

This important role will be responsible for social media content and email marketing, which are 2 key segments of the digital marketing for Lammle's Western Wear and our associated brands of LW Ranch, Lammle's Workwear and Lammle's Corporate. This role will oversee the execution of social media networks including Instagram, Facebook, LinkedIn, Youtube, Google and TikTok. Also, this role will oversee the execution of email marketing.

What you will do:

Social Media:

- Oversee the execution of social media including Instagram, Facebook, LinkedIn, Youtube, GoogleBusiness and TikTok. The job includes content planning, creating & producing, scheduling & posting, audience engagement & customer service and data analysis.

- Develop content based on the company strategy to increase audience engagement and web traffic online. Follow the content calendar and policies for brand and social media guidelines.

- Collaborate with team members.

- Content creation requires video and photography skills, editing, creativity, excellent copywriting, technical knowledge of platforms and trend awareness.

Email Marketing:

- Oversee the execution of email marketing to drive product sales.

- Using Klayviyo, the job includes planning, creating, posting and analyzing email marketing. There is also a technical and data element in managing the customer database, segments, A/B testing and reporting. Occasionally, it will be required to build automated flows or unique digital journeys.

- Be accountable to deliver results and meet KPI goals for metrics like click through rate. Leverage Klayviyo tools and email best practices to optimize results, such as segments, timing, A/B testing, product collections, etc.

- Work closely with the eCommerce Manager, following requirements to align digital customer journeys.

Additional content creation as needed such as blogs, articles for partners, material for event promotion, etc.

Manage projects in a fast paced, deadline-driven environment.

Monitor social media and email results and report on results.

Support other miscellaneous marketing projects as required, such as photoshoots, ecommerce support, special events like the Calgary Stampede and instore events.

Skills

Able to continuously learn and improve with agility and curiosity.

Experience using Klayviyo for email marketing.

Advanced knowledge of all relevant social media channels

Creative with an eye for detail, and key focus on results

Excellent written communication skills

Able to capture professional looking video and photography content, then expertly edit.

Experience or willing to learn basic graphic design

Able to multi-task and stay organized in fast paced work day

Good skill level for data analytics

Works well within a collaborative team, with good peer communication skills

Knowledge and/or enjoyment of the Western lifestyle an asset

Retail experience an asset

Qualifications

Post secondary diploma/degree in Marketing, Business, Journalism, Communications, Public Relations or related field is preferred.

In depth level of knowledge of marketing principles and practices to increase brand awareness

Able to drive and has own vehicle.

Minimum 2 to 5 years of experience in similar role.

Notes:

This role is IN OFFICE and on location when creating content.

Hours can vary. In order to oversee social media, hours of business can range and flexibility is required for weekends and events.

Job Types: Full-time, Permanent

Benefits:

Dental care Disability insurance Employee assistance program Extended health care Life insurance On-site parking Paid time off Store discount Vision care
Application question(s):

Do you have a criminal record? Do you have a valid driver's licence reliable vehicle? Have you personally managed one or more social media channels (Instagram, Facebook, LinkedIn, youtube or TikTok)? Do you have 2 or more years of experience in a similar role? Do you have excellent written communication skills including copywriting?
Experience:

email marketing: 2 years (preferred)
Work Location: In person