Job Description

Canada

Marketing - Marketing - Content Marketing and Web Experience /

Full-Time

/ Remote

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it\'s a hub of innovation, imagination and creativity.

As a Content Marketing Manager on our website team, you will play a pivotal role in shaping our content strategy and elevating our brand presence. You will be responsible for developing content based on our marketing objectives, audience needs, and content strategy. You\'ll work closely with team members to bring meaningful content experiences to life that grab the attention of key business-decision makers in the adtech space. Your work will be instrumental in supporting marketing initiatives that increase brand awareness, brand storytelling, lead generation, and client retention.

StackAdapt is a Remote First company, we are open to candidates located anywhere in North America for this position.

If this role speaks to you then please submit an application - we\'d love to speak with you. Due to a high volume of interest, only those shortlisted for interview will be contacted.

What you\'ll be doing

• Support the team in the development and implementation of a comprehensive content marketing strategy that aligns with company objectives, audience needs and market trends.
• Create high-quality, engaging content for various digital formats including blog, landing pages, long-form guides, case studies, web pages, and more.
• Collaborate with cross-functional teams to ensure a cohesive brand message and to leverage insights for content planning and optimization.
• Leverage keyword research, competitive insights, SEO best practices, audience data, and website user behaviour to identify content gaps, topics, and website optimization efforts.
• Work closely with the SEO agency to optimize content for better visibility and ranking.
• Manage the content calendar and ensure timely delivery of materials.
• Proofread, revise, and edit materials for grammar, tone, and style.
• Analyze content performance metrics, and use insights to improve content strategy and execution.
• Assist the content team with preparing monthly and quarterly reports.
• Support the team with the uploading, publishing, approvals, and maintenance of content in the CMS (WordPress).
• Stay up-to-date with industry trends and best practices in MarTech and AdTech.
• Coordinate with external agencies as needed.

What you bring to the table:

• Bachelor\'s degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in content marketing within the B2B, digital advertising, marketing or technology sector.
• Strong portfolio showcasing a range of content (articles, blogs, landing pages, long-form, web pages, etc.).
• Excellent writing, editing, and communication skills.
• Proven ability to develop content strategies that meet business objectives.
• Experience with SEO best practices and content optimization.
• Proficiency in content management systems and analytics tools (Google Analytics 4).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with strong attention to detail.

StackAdapters Enjoy:

• Highly competitive salary
• RRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work-from-home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc.)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you\'re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We\'ve been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We\'ve been awarded:

by Great Place to Work\xc2\xae

by Great Place to Work\xc2\xae

#LI-Remote

StackAdapt