Job Description

We are seeking a leader for our North American regional marketing for our retail products, reporting to the VP, Global Marketing. In this role, you will lead the development and implementation of ESG\xe2\x80\x99s marketing strategy for North America retail energy and ensure alignment with key stakeholders.Energy companies rely upon ESG solutions to grow revenue, increase efficiency, and facilitate business innovation. ESG provides the broadest energy sector market and meter data management to deliver an energy transition platform that optimizes the customer-to-cash process for utilities, pipeline and storage, and retail energy providers. The company provides a full suite of financial, land, and field solutions that enable oil and gas producers, pipelines, renewables, and utilities companies to efficiently track and manage their business operations with less staff. Across sectors, ESG automates complex, time-consuming processes with an integrated suite of tools to reduce the cost to serve and increase efficiency through data and insights to get results that matter. ESG is ISO9001/27001-certified in the United Kingdom and SOC 2 in North America. We put the power of data in your hands. ESG is backed by Accel-KKR, a global software-focused private equity firm with $19 billion in cumulative capital commitments. Visit www.esgglobal.com to learn more.RequirementsYour Responsibilities:

• Multi-channel campaigns \xe2\x80\x93 Create and execute targeted, thematic marketing campaigns that span digital platforms (website, social media, email marketing), content marketing (blogs, case studies, white papers), and both industry and company-driven events.
• Campaign themes and messaging \xe2\x80\x93 Use an understanding of market issues, customer challenges, and ESG\xe2\x80\x99s unique business value to create innovative campaign themes and messaging that resonate with target audiences.
• Full buyer\xe2\x80\x99s journey \xe2\x80\x93 Create programs to generate new demand and nurture leads across the buyer\xe2\x80\x99s journey.
• SEO & SEM \xe2\x80\x93 Contribute to the development of search engine marketing, SEO, and PPC strategies for the region.
• Account-based marketing (ABM) \xe2\x80\x93 Develop and execute ABM campaigns that increase close rates and up-sell/cross-sell in strategic accounts.
• Event strategy \xe2\x80\x93 Identify, prioritize, and strategize presence at industry events. Develop strategies to break through in a crowded marketplace. Provide in-person support for marketing events and exhibitions as needed.
• Performance metrics & KPIs \xe2\x80\x93 Track and analyze performance metrics and provide data-driven insights to optimize marketing campaigns. Monitor overall KPI metrics against targets and generate monthly and quarterly overall metrics reports.
• Planning \xe2\x80\x93 Develop annual and quarterly marketing plans spanning multiple marketing channels.
• Budget \xe2\x80\x93 Develop the regional marketing budget, ensuring optimal allocation of resources across marketing channels. Maximize and optimize budget spend without exceeding budget. Process and approve purchase orders and invoices in a timely manner.
• Execution \xe2\x80\x93 Utilize tools to ensure that project tasks are reviewed and completed as planned.
• Cross-functional collaboration \xe2\x80\x93 Collaborate with the sales and marketing teams to prioritize and develop effective lead generation and sales enablement activities.
• "Voice of the region\xe2\x80\x9d \xe2\x80\x93 Closely understand the unique needs of your sales team, prospects and customers; advocate to the rest of the marketing organization for campaigns, content, product launches and sales enablement to meet those needs.
• Continuous flow \xe2\x80\x93 Ensure a steady flow of new content, social media, and marketing campaigns that engage audiences.
• Website and social media posting \xe2\x80\x93 Post content to website (product pages, careers, news etc), social media and advertising channels.
• Vendor relationships \xe2\x80\x93 Manage relationships with third party agencies, freelancers, and suppliers. Ensure that deliverables meet specifications for quality, budget and timeliness.
• Leadership \xe2\x80\x93 Lead and mentor a small team, driving continual performance improvement and growth. Delegate tasks and foster a collaborative and supportive work environment with the wider marketing team.
• Corporate communications - Promote ESG events and corporate activities (such as staff and charitable events) via social media and internal communication channels.
• Benchmarking \xe2\x80\x93 Benchmark against direct competitors and best-in-class marketers to utilize new and creative marketing strategies and tactics.

• Excellence: be accountable to deliver our best.
• Passion: show how much we care each day.
• Integrity: do the right thing when no one is looking.
• Collaboration: work together to succeed together

• Proven experience developing and executing successful marketing campaigns across various channels.

• Outstanding project management skills \xe2\x80\x93 you\xe2\x80\x99ve achieved exceptional results with cross-functional teams.
• Highly organized with excellent time management skills and an ability to focus on what is most important.
• Attention to detail \xe2\x80\x93 you\xe2\x80\x99re reliable, you strive for excellence and you avoid cutting corners.
• A good work ethic and the ability to manage multiple priorities in a fast-paced environment.
• Excellent analytical and problem-solving skills with the ability to translate data insights into actionable marketing strategies.
• Proven ability to develop and manage budgets effectively.
• Strong communication skills.
• Skilled in Adobe Creative Suite, Hubspot, Wordpress, Google Analytics as well as basic Microsoft Office (Word, Excel, PowerPoint).
• Adaptable with a willingness to learn.
• Strong knowledge of social media platforms.

• Experience marketing to the energy sector.

• Flexible choose to work from home or office work environment
• Flexible hours
• Competitive benefits package (100% dental reimbursement)
• Training budget & Programs
• Fully stocked kitchen (tons of free food, if you choose to work at the office)
• Games room & lounge area
• Virtual & in-person social activities/learning events
• Spending account toward personal fitness and electronics purchases
• Shared community cards
• Wellness Budget

Pandell - An ESG Company