Job Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid



Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You\xe2\x80\x99ve come to the right place. We\xe2\x80\x99re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we\xe2\x80\x99d like to hear from you.

Who we are:

We are working hard to not only change ourselves, but to reshape our industry.

Manulife is a leading international financial services provider driven by the mission to make decisions easier and lives better. We\xe2\x80\x99re hard at work transforming ourselves into a digital, customer-centric leader \xe2\x80\x93 and seeking to reshape our industry.

Will you join us in this mission?

Our Human-Centered Design team is looking for a self-driven, talented Content Designer to work with and guide the customer experience and digital team on initiatives for our mobile and web products and deliver highly effective, innovative and evidence-based solutions. Collaborating with Marketing, Product, Engineering, and Design you will identify the right problems to solve and be accountable for writing, developing, and optimizing content for a range of digital channels, ensuring it is clear, engaging, creative, thoughtful, and accessible.

Already a highly-skilled and experienced content creator and copywriter, you take pride in the simple, eloquently crafted content you produce, and bring an energy to help others reach the same standards.

Your strong desire to ensure quality, usability, and consistency for Manulife\xe2\x80\x99s wide range of audiences will reach across external-facing digital channels, to include web content, app content, and email marketing content.

Key Responsibilities:

Content Strategy and Planning

\xc2\xb7 Collaborate with cross-functional teams to develop content strategies aligned with business goals and target audience needs.

\xc2\xb7 Conduct market research and competitor analysis to identify trends, opportunities, and best practices.

\xc2\xb7 Define content objectives, key messages, and personas to guide content creation.

Content Creation:

\xc2\xb7 Develop creative and engaging content across various channels, including websites, social media, email campaigns, blogs, and more.

\xc2\xb7 Write compelling copy that effectively communicates brand messaging, product features, and benefits.

\xc2\xb7 Collaborate with graphic designers, videographers, and other team members to create visually appealing and multimedia-rich content.

\xc2\xb7 Ensure all content is accurate, consistent, and adheres to brand guidelines and voice.

Content Optimization and Management

\xc2\xb7 Conduct content audits to assess the effectiveness of existing content and make recommendations for improvement.

\xc2\xb7 Optimize content for SEO and implement keyword strategies to increase organic traffic and improve search engine rankings.

\xc2\xb7 Monitor content performance using analytics tools and leverage insights to drive continuous improvement.

\xc2\xb7 Manage content calendars, deadlines, and publishing schedules to ensure timely delivery of high-quality content.

Collaboration and Communication

\xc2\xb7 Work closely with marketing, design, and development teams to ensure content aligns with overall marketing campaigns and website design.

\xc2\xb7 Collaborate with subject matter experts and stakeholders to gather information and insights for content creation.

\xc2\xb7 Provide guidance and support to internal teams regarding content best practices, tone of voice, and messaging.

You\xe2\x80\x99ll need to have:

Please note that you do not need to qualify for all requirements below to be considered. We encourage you to apply if you can meet most and are comfortable opening a dialog to be considered.

\xc2\xb7 Bachelor\'s degree in Marketing, Communications, Journalism, or a related field.

\xc2\xb7 Proven experience as a Content Designer, Content Writer, or similar role.

\xc2\xb7 Exceptional writing and editing skills, with a strong command of grammar, syntax, and style.

\xc2\xb7 Demonstrated ability to create engaging and persuasive content for various digital platforms.

\xc2\xb7 Proficiency in content management systems (CMS) and familiarity with SEO principles.

\xc2\xb7 Strong understanding of user experience (UX) principles and ability to create content that enhances the user journey.

\xc2\xb7 Excellent organizational and project management skills, with the ability to prioritize tasks and meet deadlines.

\xc2\xb7 Proficiency in using analytics tools to measure content performance and make data-driven decisions.

\xc2\xb7 Experience with graphic design software and multimedia content creation is a plus!

\xc2\xb7 Strong attention to detail and commitment to delivering high-quality work.

Is this you? Come and join the winning team at Manulife, where you\xe2\x80\x99ll help us craft captivating and impactful content that drives engagement and connects with our audience.

Every career at Manulife provides the opportunity to learn new skills and move your career forward. Ready to make an impact somewhere? What are you waiting for? Apply today.

Manulife is an Equal Opportunity Employer

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as \xe2\x80\x98MFC\xe2\x80\x99 on the Toronto, New York, and the Philippine stock exchanges, and under \xe2\x80\x98945\xe2\x80\x99 in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location Toronto, Ontario

Salary range is expected to be between $68,775.00 CAD - $114,625.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Manulife