Job Description

HMG Content Creator / Social Media manager.

Our agency is looking for an automotive, diesel / powersports enthusiast to join our team!

You will be a playing a key role in creating, editing and implementing high level content for some of the biggest brands in the aftermarket space

Own your day-to-day social channels and the full content pipeline--from ideation and shooting to editing, publishing, and performance analysis.

Key Responsibilities

Content Creation

Plan, script, and produce short?form video (8-30s) and complementary stills optimized for

vertical/mobile

placements across IG, FB, TikTok, and YouTube Shorts. Capture product demos, quick how?tos, and micro-features; maintain a consistent cadence that ladders into hero campaigns and seasonal moments. Ensure all assets reflect each client's brand voice and visual system.

Social Channel Management

Own the editorial calendar: schedule posts, stories, and live sessions; manage comments/DMs; and cultivate daily engagement. Build community with UGC/creator features Drive "

System Sell

" storytelling

Paid Social & Optimization

Plan and launch campaigns in

Meta Ads Manager

(and other platforms), selecting objectives (awareness, traffic, conversions), audiences, placements, and budgets. Lean into

Reels/Advantage placements

and short?form formats; expand audience testing and retargeting for high?engagement cohorts. Monitor performance and iterate creatives/targets based on weekly results. Document learnings and ROI drivers.

Strategy & Collaboration

Map content to

seasonal prep cycles

(winter snow; spring ATV/UTV; summer marine & ramps; fall trailer?prep) with quarterly hero campaigns supported by Reels, static posts, and paid. Partner with sales and account teams to align priorities by SKU and campaign; contribute to shoot lists and field production days. Maintain a tidy asset library and track usage rights across creators, dealers, and clients.

Analytics & Reporting

Own weekly dashboards and 30/90?day reviews: reach, impressions, clicks, CTR, video views, saves, shares, and cost metrics; translate insights into action. Present clear narratives around what's working (creative, audience, placement) and what's next.
Qualifications

3+ years in social media, content, or digital marketing (agency or brand?side), ideally within

automotive/powersports

or adjacent enthusiast categories. Portfolio demonstrating short?form video craft (shooting, editing, motion/title overlays) Hands?on experience with

Meta Ads Manager

; comfort reading performance data and making creative/audience decisions. Strong copywriting for social captions; familiarity with UGC workflows and creator partnerships. Organized, fast, and collaborative; able to handle multiple products/brands simultaneously. MUST be detail oriented. Willingness for occasional travel with the HMG team for Vlog style content. Valid Drivers License

Why Join HMG?

Work with a team that values creativity, innovation, and results. Flexible work environment and room to grow with a dynamic brand portfolio. Opportunity to shape the digital presence of leading brands through content creation. Based in Muskoka. New facility in Q1 2026 with film space and assets for content. We strive for win-win scenarios, giving you the tools and resources to collectively share in the our agency success. Performance Bonus
Interested? Apply now - email sales@hmginc.ca

Job Types: Full-time, Permanent

Pay: $45,000.00-$50,000.00 per year

Benefits:

Company events Flexible schedule On-site gym On-site parking Paid time off
Work Location: Hybrid remote in Bracebridge, ON