Job Description

About Yumi Organics

We're on a mission to make healthy eating easy, fun, and delicious -- starting with the most important meal of the day:

breakfast!

Founded by a certified nutritionist, Yumi Organics was the first to bring

Overnight Oats

to retail in Canada.

Now, our products are in 4

,000+ stores nationwide

-- including Walmart, Loblaws, Metro, Save-On-Foods, and Sobeys -- and we're expanding into the

U.S. and Australia

. We've been featured in

Forbes 30 Under 30

, and we're just getting started.

If you're excited by brand building, storytelling, and driving real impact in the food space -- this is your chance to shine.

About the Role

We're looking for a

creative, trend-savvy Content & Community Creator

who knows how to make content that converts and connects.

You're equal parts

storyteller, strategist, and social butterfly

-- one minute filming a scroll-stopping TikTok, the next collaborating with an influencer, engaging with fans in comments, or crafting an ad that makes people click "add to cart."

You'll work closely with our Growth and Marketing teams to produce content that fuels brand love, drives engagement, and amplifies Yumi's voice across every channel -- from social to ads to influencer collabs.

If you're fluent in hooks, visuals, memes, and A/B testing -- and you love using AI tools to create faster, smarter, and bolder -- this role was made for you.

What You'll Be Doing

Social, Content & Community

Create

thumb-stopping video, photo, and copy

for TikTok, Instagram, Meta, YouTube, and Pinterest.

Own Yumi's social presence

-- plan, post, and manage our content calendar while keeping our feeds vibrant, timely, and authentic. Prepare newsletter and blog content that supports SEO initiatives.

Engage with our community

daily: reply to comments and DMs, share UGC, and spark conversations that build brand love. Stay ahead of

social and cultural trends

, using them to keep Yumi's content fun, human, and scroll-worthy. Capture and edit short-form lifestyle and behind-the-scenes content that feels organic and relatable. Use

AI tools

(ChatGPT, Midjourney, Runway, CapCut, etc.) to brainstorm ideas, enhance workflows, and scale creativity.

Influencer & Partnership Content

Collaborate with influencers, creators, and brand partners to produce

authentic, high-performing content

. Source, brief, and coordinate

UGC and influencer content

, ensuring alignment with brand tone and campaign goals. Manage

content partnerships

-- from co-branded campaigns and giveaways to product seeding and creator collaborations. Repurpose influencer and partnership content into ads, emails, and organic social posts that drive performance. Analyze influencer content performance and community response to refine future collaborations.

Performance & Ad Creative

Partner with the Digital Marketing Growth Manager to create

high-converting ad assets

for Meta, TikTok, and Google. A/B test hooks, visuals, and CTAs to improve performance metrics (CTR, ROAS, conversions). Use creative data and social insights to evolve content strategy and maximize reach and ROI.

Campaigns & Brand Initiatives

Concept, produce, and publish content for

product launches, promotions, and seasonal campaigns

(e.g., new flavors, back-to-school, holidays). Support

retail and digital marketing

initiatives -- from influencer collabs to event content and email storytelling. Ensure all content reflects current campaign messaging, brand visuals, and Yumi's personality.

Retail & Marketing Support

Design and update

sell sheets, trade decks, and retail marketing materials

that excite partners. Create visuals for

sampling events, in-store activations, and retailer launches

that bring digital buzz to life.

What You Bring

2-4 years of experience in

content creation, social media, or influencer marketing

(CPG or food industry = big plus). A

portfolio

with examples of branded storytelling, short-form video, and conversion-focused content. Strong understanding of

social platforms, trends, and creator culture.

Hands-on experience with

influencer partnerships and UGC sourcing.

Proficiency with

Canva, Adobe Suite, CapCut

, and creative

AI tools

(ChatGPT, Midjourney, Runway, etc.). Analytical mindset with knowledge of

digital ad performance metrics

(CTR, ROAS, CPC, CPM). Killer copywriting instincts, strong aesthetics, and an obsession with detail. Self-starter energy -- you love testing, learning, and collaborating with passionate people.
Bonus Skills

Familiarity with

Shopify or CMS platforms

to update creative assets and landing pages. Photography or motion design experience. Background in

UGC, ambassador, or influencer management.

Passion for

food, wellness, and creativity

.
Why You'll Love Working at Yumi

Join a

fast-growing Canadian CPG brand

that's redefining breakfast. Enjoy

creative freedom

to experiment, innovate, and make content that resonates. Be part of a

collaborative, high-energy team

that values authenticity and bold ideas. See your work everywhere -- from TikTok trends to store shelves. Competitive compensation, flexibility, and room to grow.
Ready to Create Magic?

If you're the kind of creator who can

tell a story, spark conversation, and drive action -- all in one post -- we want you.

Apply now and help us make healthy food go viral, one scroll, click, and bite at a time.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

Dental care Discounted or free food Extended health care Vision care Work from home
Work Location: In person