Job Description

As our Content & Communications Specialist you will play a crucial role in telling our brand story and growing our passionate social media community of over 700K+ on the mission to Kick Sugar, Keep Candy! This role reports to the Manager, Marketing Communications and will be hybrid in Vancouver, BC.

Who Are We?

SmartSweets is on a mission to Kick Sugar, Keep Candy! We make the delicious candy you know and love with up to 92% less sugar than traditional candy. We are proudly Female-Founded and on our way to kick 5.5 billion grams of excess sugar out of candy in a single year (what we call our Mission to Mars). We are proud of our sweet culture and accomplishments. Our recent accolades include a certified Great Place to Work (3 years in a row), Waterstone Canada\xe2\x80\x99s Most Admired Corporate Culture Winner, NielsonIQ Breakthrough Innovation Award Winner and Instacart\xe2\x80\x99s Emerging Brand List.

How You Will Grow Our Mission:
Content Planning & Execution
In this role you will spend most of your time ideating, planning and executing social media and email creative from content to copy, this includes:

• Develop and post daily social content on all platforms (Instagram, Threads, TikTok, Twitter (X), YouTube and LinkedIn) using Dash Hudson.
• Coordinate social schedule with Customer Experience Team.
• Lead social media calendar to align with greater brand calendar.
• Stay up to date and use best practices on all social channels, as well for email creative.
• Try new ideas and growth hacking strategies to improve engagement and increase social followers on all channels.
• Stay up to date on social media and email trends that keep us cool and culturally relevant. Act quickly to jump on viral content.
• Ensure consistent messaging using brand voice and claims guidelines across all touchpoints.
• Lead and manage social media campaigns, contests and brand partnerships from ideation to tracking insights.
• Ideate and coordinate content requests with creators (contractors).
• Work closely with the Influencer & Partnerships Team to leverage opportunities on earned platforms.
• Support Digital Team in advertising, social and email requests to meet department goals.
• Work cross functionally with Sr. Trade Marketing Specialist on supporting retailers in social and email campaigns.

Social Media Strategy & Reporting

• Follow, track and contribute to social media strategy set by Marketing Communications Manager to support the growth of the business
• Stay on top of tracking and updating social media strategy as requested. Present insights to Marketing Communications Manager and marketing team monthly.
• Track competitors and other CPG industry leaders. Report findings to Marketing team as needed.
• Share content and communications inspiration with the team regularly and communicate your vision.

What You Bring:

• 3+ years experience in social media, content and communications (ideation, coordination and strategy)
• You live and breathe social media and current pop-culture trends
• Creative and strategic thinking
• A deep desire to dream bigger and position SmartSweets as a trailblazer in the CPG industry
• You are very familiar with TikTok & Reels editing and optimization
• You are comfortable being featured on our social media channels
• Self starter that can manage multiple projects and daily tasks
• Must have experience in social media posting and analytics platforms
• Experience in CPG is an asset, but not required

The Sweet Stuff:

\xf0\x9f\x8d\xad Bear Benefits (aka. free candy!)

\xf0\x9f\x92\xb0 Bonus based on personal & company performance

\xf0\x9f\x91\xaa Extended health and dental benefits and EAP

\xf0\x9f\x92\x9a 5 Paid Restore Days (aka. sick/personal time)

\xf0\x9f\xa5\xb0 2 Gummy Days (aka. personal days)

\xf0\x9f\x97\x93\xef\xb8\x8f SweetWeek (aka. company shutdown in December)

\xf0\x9f\x91\xb6 Parental Leave Top Up Program (inclusive to all parents)

\xf0\x9f\x95\x91 Life, Work, Flow Philosophy (aka. flexible work environment)

\xf0\x9f\x8c\x9e Summer FriYay\xe2\x80\x99s (aka. half days off on Friday in the summer)

\xf0\x9f\x93\x9e Monthly Cell Phone bill reimbursement

\xf0\x9f\x92\xbb Home Allowance to optimise your remote workspace

\xf0\x9f\x93\x9a Individual Development Program and funding

\xf0\x9f\x92\x97 Community Love (aka. paid Volunteer Day)

\xf0\x9f\x90\xb6 Puppy Friendly Office

\xf0\x9f\xa5\xb3 Regular Squad Social Events

Are you excited to help revolutionise the candy industry? Apply on our Careers Page with your resume, cover letter and share why you are excited about kicking sugar out of candy!

Our Commitment to Celebrating Individuality - Representation & Inclusion

We are committed to elevating the voices of Squad and community members on the mission to Kick Sugar, Keep Candy! We believe representing the uniqueness of all makes us stronger as a whole. We are making a difference by encouraging all Squad Members to practise allyship, educate themselves, inspire others to take action and support underrepresented communities.

COVID-19 Policy

All Squad Members must be fully vaccinated for COVID-19. SmartSweets implemented this policy to reduce the risk that someone will be exposed to COVID-19 during in-person business activities. SmartSweets intends for this policy to comply with all applicable laws. It is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable. Reasonable accommodations will be made for medical conditions and sincerely-held religious beliefs or practices.

SmartSweets