Job Description

Why Fraser Health?:
Fraser Health is responsible for the delivery of hospital and community-based health services to over 1.9 million people in 20 diverse communities from Burnaby to Fraser Canyon on the traditional territories of the Coast Salish and Nlaka’pamux Nations. Our team of 43,000 staff, medical staff and volunteers is dedicated to serving our patients, families and communities to deliver on our vision: Better health, best in health care.

Effective October 26, 2021, all new hires to Fraser Health will need to have full COVID 19 vaccination (have received a full series of a World Health Organization “WHO” approved vaccine against infection by SARS-COV-2, or a combination of approved WHO vaccines). Please note this applies to all postings, and individual medical exemptions must be approved by the Provincial Health Officer.

Bring your creativity, content creation skills and social media expertise to our corporate communications team. Work within a team of exceptional communication professionals in an environment that encourages you to do great work while providing you with fresh challenges every single day.

In this role, you will be responsible for planning and executing communication strategies, including managing our social media accounts, supporting digital health care projects, intra- and internet development, content strategies for digital spaces and all kinds of other projects. You will also have a range of daily tasks required to maintain our brand and presence on our digital channels.

Build on your career experience as you:

• Thrive in a busy environment with multiple tasks, deadlines and projects;
• Love to write and write well;
• Develop and implement communication plans;
• Research and provide recommendations around new digital tools and strategies;
• Provide measurement and analysis for communications efforts;
• Manage digital marketing and communications activities by creating, scheduling and writing content, developing ads and distributing materials through appropriate digital channels to promote awareness and understanding of Fraser Health’s services and programs;
• Provide occasional multimedia design, photography and videography as needed using Adobe software tools and in-house video and photography equipment.

Some of your skills include:

• Knowledge of current practices in web design and architecture,
• Experience in digital strategy, user experience and content development,
• Experience in writing and formatting content for the web and social media,
• Knowledge of working with content management systems,
• Expertise in creating a compelling user experience across multiple digital channels,
• Experience with social media tools such as Hootsuite,
• Working knowledge of Adobe Creative Suite software, HTML and CSS.

Are you motivated to join us? Requirements include:

• Bachelor's degree in Communications, Marketing or a related discipline,
• Three (3) to five (5) years' recent, related experience in communications, preferably with a specialization in digital communications.

An equivalent combination of education, training and experience is acceptable.

If this sounds like the role for you, here are more reasons why you should apply:

• A career with Fraser Health offers you the opportunity to be a part of a dedicated team of experts in a dynamic and rewarding health care environment.
• We offer a competitive compensation and benefit package, including comprehensive health benefits coverage.

Are you ready to take the next step in your career? Apply today! We value diversity in the work force and aim to maintain an environment of respect, caring and trust. Detailed Overview: Supporting the Vision, Values, Purpose and Commitments of Fraser Health including service delivery that is centered around patients, clients residents and families. Provides consultation to Directors, Managers and program leaders in the planning, development, implementation and evaluation of communication strategies that support regional and Fraser Health-wide internal/external programs and initiatives; plans and coordinates communications-related projects, special events, proactive media publicity, advertising and external speakers; evaluates media coverage and writes/produces various internal/external communications materials; ensures overall quality, consistency and effectiveness of complex and/or confidential communication materials. Responsibilities:

• Provides consultation to Directors and Managers and participates in appropriate supporting research and analysis; assesses media reports and develops, implements and evaluates communication strategies to engage both internal and external audiences to facilitate an open dialogue and understanding of important issues, challenges, opportunities and strategic directions; collaborates with the Communications team to engage employees, physicians, volunteers and the community to support cultural renewal and promote a positive corporate image.

• Participates and recommends strategic communications and/or promotional plans for FH-wide or local programs, based on effective situational analyses; carries these plans forward from the goal-setting through to the creative solution, including the implementation and evaluation stages; considers factors such as audience characteristics, corporate vision and strategy, available budget and resources and potentially sensitive or confidential issues.

• Participates by evaluating external and internal suppliers involved in communications-related projects including writing, language translation, graphic design, printing, photography, signage and site maps; reviews project budget and deadlines; recommends and ensures suppliers and internal clients adhere to corporate graphic standards and other organizational standards and requirements; ensures overall quality, consistency and effectiveness of complex and diverse communication materials; makes recommendations to the Director, Communications regarding related project expenditures.

• Collaborates with other team members to plan and coordinate media publicity for regional and FH-wide activities, events and programs to promote a positive corporate image and organizational strategies in health service delivery; participates in media action plans including setting objectives, coordinating appropriate internal spokespeople and interview opportunities, preparing key messages and news releases; identifies appropriate media outlets and evaluates results; anticipates potential communication/media issues and collaborates with the Director, Public Affairs to respond appropriately.

• Coordinates regional speaking opportunities, community displays/exhibits and advertising to promote a positive corporate image and organizational strategies in health service delivery; participates in community action plans including setting objectives, coordinating appropriate internal speakers and community display/exhibit opportunities and evaluating results.

• Participates in the development, implementation and evaluation of departmental goals, objectives, policies and procedures.

• Writes, produces and develops internal/external communications materials, processes and related best practices including: newsletter/magazine articles, memos, brochures, bulletins, posters, news releases, newsletters, presentations, surveys, focus groups, displays, employee forums, web and SharePoint content, video scripts, advertisements, leader toolkits and speaking points.

• Attends and participates on various regional, site-specific and program-related committees to provide strategic communications counsel and support.

Qualifications: Education and Experience
University degree in Communications or related discipline, plus three (3) to five (5) years' recent related experience in a large complex work environment, or an equivalent combination of education, training and experience.


Skills and Abilities
LEADS Capabilities Demonstrates the LEADS capabilities of Leads Self, Engages Others, Achieves Results, Develops Coalitions and supports Systems Transformation. Professional/Technical Capabilities

• Sound knowledge and application of communication concepts and strategies, digital strategy, current practices and technical skills as they relate to user experience and content development, web design, architecture and content management systems, graphic and photographic arts and display/exhibit development.
• Demonstrated skill and ability to communicate effectively both verbally and in writing.
• Demonstrated ability to write and format content for the web and social media.
• Demonstrated knowledge and experience in events management.
• Demonstrated experience in working with sensitive and confidential materials.
• Demonstrated ability to build relationships and network with key contacts.
• Demonstrated expertise in project management and coordination, including the ability to plan, organize, problem solve, prioritize work and meet deadlines.
• Demonstrated ability to manage projects on a budget and on deadlines.
• Demonstrated skill and proficiency in computer software applications, including word processing and computer graphics software.
• Demonstrated ability to deal effectively with others.
• Ability to work independently and within a team environment.
• Physical ability to perform the duties of the position.