Job Description

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Reason to hire:

Support large portfolio

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Client (CLIENT). CLIENT is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.


Position Overview


The Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.


Responsibilities:

Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels Act as the primary stakeholder in media planning for AMRP and its' Partners Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement Partner with key internal Marketing stakeholders on automation of campaign orchestration Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement

Qualifications:

2-3 years experience in media planning Experience in digital marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech, AdOperations), either directly in execution, strategy or in media planning. Project management experience Stakeholder management Ability to articulate results/impact of efforts Experience in monitoring campaign performance and optimizing when required Analytical to help make data driven decisions Media planner, agency experience

Nice to Haves:

Minimum 3 years' of related work experience within marketing. Agency and/or Loyalty experience is an asset Previous banking/FI experience Credit card experience Contact external vendors

Education:


High school


Performance measurement:

Ability to create go-to-market strategies Ability Communicate results

Interviews:


o 1st round with HM o virtual 30 minutes via MS Teams


o 2nd round with HM's manager o 30 minutes verbal case study MS Teams