Job Description

Posting Closes On: September 19, 2023

Compensation: $63,722 - $79,653 base salary per annum

Please note: This is a 12 month temporary contract

Servus Credit Union is Alberta\'s largest credit union and is ranked #1 in Canada on Forbes\xe2\x80\x99 World\xe2\x80\x99s Best Banks list for 2022! Driven by cooperative values, one might even say we\'re member-obsessed \xe2\x80\x93 because helping our members feel good about their money through improved financial fitness builds better lives and stronger, more resilient communities.

Propelled by our aspirational values of being smart, gutsy and driven, Servus is growing, enhancing member and employee experience and shifting to a culture where we can easily deliver our best.

We\'re looking for top talent to join our Communications team as the Communications Specialist!

As the Communications Specialist your focus is twofold: you help bring the Servus story to life across our digital channels while also helping amplify key brand awareness and marketing initiatives. You have the opportunity to work alongside our Marketing Division by participating in one or more of Servus\'s Agile Marketing squads.

In fact, your work is the "glue" between Communications and Marketing, ensuring the organization takes an integrated approach to further strengthen awareness of the Servus brand, story and marketing efforts.

Let\xe2\x80\x99s break it down\xe2\x80\xa6.

Digital Communications:

Working closely alongside the Media and Story Advisor, you are responsible for implementing the corporate aspects of Servus\'s social media strategy and content plan. This includes developing social media and website content, and conducting and/or overseeing implementation of website and social media postings.

• Be a thought partner for the Manager in developing and/or executing external communications strategies and plans, particularly in the areas of social media, media relations and public relations
• Alongside the Advisor, Media & Story, contribute to development of corporate social media strategy and rolling content calendar
• Develop messaging and write/edit content in alignment with Servus\'s story program. This may include production of basic visual and video content
• Publish and/or oversee internal/external resources that publish social media and website content
• Provide back-up support for online community management efforts when required
• Conduct monitoring and analytics reporting for digital communications channels

Brand Awareness:

Within an Agile environment, the marketing communications aspect of the role focuses on amplifying marketing initiatives and campaigns through proactive public and media relations efforts. Key within this is leading efforts to broadly communicate about Servus\'s community engagement efforts. With a broad impact across Servus\'s external communications, this is a high-impact role that serves to build Servus\'s external voice and shape stakeholder perception of our organization. Ultimately, this role helps influence how we show up to the public and our members as Alberta\'s largest credit union.

• Participate as a member of one or more Agile marketing squads, contributing to both strategy and (in particular) execution as a communications expert and resource
• Develop external and internal messaging in support of marketing initiatives. Ensure tone-of-voice alignment
• Support marketing initiatives and campaigns through identifying and executing media relations activities including earned media opportunities and identification/coordination of paid media opportunities
• Conduct media prep sessions with spokespeople as required
• Identify and coordinate public relations activities that build the reach and impact of marketing initiatives and campaigns
• Lead and implement efforts to promote Servus\'s Community Engagement activities, including social media, media and speaking opportunities

Requirements

To qualify, you\'ll need at least the following:

• 5+ years of external communications experience including 2+ years of experience with media relations and digital communications
• Requires 2+ years of experience developing and implementing communications strategies
• College diploma or university degree related to public relations, communications or journalism or a related discipline

Although not required, the following experience and education/certifications are valuable assets:

• Marketing communications and/or brand experience
• Experience working within a large/complex organization
• Experience working in a cooperative/member-based organization
• Experience working in the Agile methodology
• Experience and/or training in graphic design, visual design, user experience and/or video for communication
• Membership in IABC or CPRS
• Accreditation or certification in communications, public relations or marketing

Most importantly, we\'re looking for candidates who align with our values. We live our values in how we do business. We\'re not afraid to be different \xe2\x80\x93 in fact, we embrace our differences. We have a spirit that motivates us to give our best service to members every day. It\'s our values that attract many people to Servus \xe2\x80\x93 and keep them with us. We embrace our culture and heritage, and we pride ourselves on our strong commitment to the communities we serve and our efforts to build and maintain member loyalty. If this sounds like you, then we encourage you to apply!

Benefits

By creating a healthy and inclusive work environment and providing employees with the tools and supports they need, we help our employees achieve their potential.

Servus is committed to providing a great place to work, and we invest in our employees by ensuring they have:

• Volunteer program that includes time off to support the initiatives you support
• Leaders who are passionate about developing their employees to grow their careers
• Learning & Development team who support career development through financial support of external courses and designations
• Annual Corporate fundraising events
• A supportive and engaging working environment
• Benefits that lead the field
• A total rewards strategy that includes recognition for a job well done
• Learning options that support lifelong learning and career-building opportunities
• Opportunities and support for volunteering in local communities and abroad
• Support for employee fundraising through our annual corporate fundraising events and through several less formal initiatives led by our employees
• Servus Employee Resource Circles, including Pride Employee Resource Circle, South Asian SERC, BIPOC SERC, Pride Employee Resource Circle (PERC) and Diversity Equity Inclusion and Belonging (DEIB) Council

Here are some of the benefits that our employees love:

• Financial benefits available immediately (reduced Loan and Credit Card rates, etc)
• Matched Retirement Savings program (Servus matches what you contribute)
• Annual flexible spending account to purchase additional health or personal wellness items
• More than Alberta standard vacation time to start and vacation purchase program for those years when you need more time off
• Incentive pay program
• Full package of health and wellness benefits

As Servus, our employees are also members. This means you\'ll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the services we provide \xe2\x80\xa6 with a few additional perks!

Imagine working for an organization that values diversity and inclusivity, and where everyone collaborates for your success. If you want to join a team of community leaders passionate about making an impact, apply now!

Next Steps

Click on the link below to apply for this amazing opportunity. If you\'re shortlisted, you\'ll hear from us after the posting closes. Should you require an accommodation during the application and selection process, send us a quick email at with the position and location you\'re interested in. Thanks for applying with Servus Credit Union; we look forward to learning about you and your experience!

Servus Credit Union is an equal opportunity employer and employs personnel without regard to race, color, ancestry, place of origin, religious beliefs, gender, gender identity, gender expression, age, physical disability, mental disability, marital status, family status, source of income, and sexual orientation.

#indh

Servus Credit Union