Job Description

Position Title

: Communications Specialist - 6 month CONTRACT

Department

: Marketing

Reports to

: VP Growth Strategies and Marketing

Position Summary:

The Communication Specialist will execute the company's communication strategy in line with key strategic initiatives and business plans.

Online, you will champion the growth and success of Ennis Fabrics' presence and be the voice of the brand.

Responsible to generate high-quality content for: social media, email campaigns, traditional print campaigns, town halls and coordinate video production for internal and external audiences.

Primary Responsibilities:

Social Media

Develop and plan a monthly content calendar for Ennis Fabrics and Vision Fabrics social media channels including+ Instagram, Facebook and LinkedIn Respond to comments and messages on all social media platforms Develop monthly social media reports and share findings with key internal stakeholders Develop relationships with influencers and customers for image / content leveraging purposes and cross promotion Recommend and build business cases for improving social media performance Developing monthly social media advertising campaigns to support corporate objectives Ensure that internal process are updated as social media policies change Work with the marketing team to develop tactics and strategies for the annual business plan Frequently review competitor's social media presence and provide a monthly update to key internal stakeholders
Email Marketing

Generate high-quality written content for email campaigns Design visually pleasing and effective emails - work with Graphic Designer where needed A/B test emails Help develop more email segments for more targeted content Become an expert in using the Hubspot software Manage the email subscriber list in Hubspot on a regular basis Develop monthly email reports and share findings with key internal stakeholders Help implement tactics to increase email subscribers Monitor competitor email campaigns
Website / Video

Coordinate with Human Resources to keep the company Career page up to date Develop monthly email performance reports and share with key internal stakeholders Coordinate the planning and production of internal and external videos Upload external videos to YouTube
General

Lead projects, working with cross?functional team members, including internal and external resources Competitor and market research Work with Marketing team on digital and print advertising Lead external content creation including blogs, as well as editing and proofing content Manage the Marketing email Monitor all social media platforms and Google reviews daily, respond to messages, check the feed and engage Work with internal Graphic Designer to have all imagery and messaging created within our brand standards Maximize ROI from all industry associations and directories Responsible to remain familiar and current with company product line while understanding the markets the company services Have a full understanding of all Marketing roles within the department. Must be prepared to cross train to support team members as needed Other duties as required
Requirements:

Strong organizational skills Able to multi-task and switch quickly between projects Ability to meet deadlines Detail orientated Strong oral and written communication skills Can think creatively - able to produce creative work Can work independently Is a collaborator, enjoys a teamwork environment Ability to problem solve by researching, analyzing requirements and gathering required information Takes pride in ones work - produce work with the highest of standards Takes initiative while working on projects Positive, can-do attitude
Proven Skills, Abilities, and Attributes:

Requirements

Diploma or bachelor's degree in Marketing, Communications, or related degree Experience with email software, such as Hubspot Extensive knowledge of all social media platforms - including the business profiles/pages Experience working with external consultants Proficiency in MS Office Products is required with an emphasis on Excel
Assets

Copywriting experience Social media advertising experience Experience with Adobe Creative Cloud specifically Photoshop, Illustrator and InDesign Photography, videography and graphic design proficiency Ability to read and write in French Experience with Sage X3 ERP
Working Conditions:

Hybrid work environment between the office and at home. Expected to come into the office Wednesday and Thursday each week. Majority of work is computer related; therefore the job is desk oriented Hours are Monday to Friday, 9:00 AM - 5:30 PM. Two paid 15-minute breaks and one unpaid 30-minute lunch are offered in one full working day.
Job Types: Full-time, Permanent

Benefits:

Casual dress Company events Dental care Disability insurance Life insurance Paid time off Store discount Vision care
Application question(s):

Are you legally eligible to work in Canada? This is a full time Monday - Friday, 9:00 AM - 5:30 PM daytime position with overtime as required, does this work for you? Our main off location is 2181 Premier Way Unit 220, Sherwood Park, AB T8H 2V1 and this is a HYBRID position, which requires Wednesday and Thursday in office, does this work for you? Can you please tell me what salary range you are looking for? How do you ensure accuracy and attention to detail? What types of content do you have experience writing? What areas of digital marketing are you the most knowledgeable in? What current digital marketing trends do you feel are more important for companies today? Are there any other details you would like to share at this time?
Work Location: Hybrid remote in Sherwood Park, AB T8H 2V1