Job Description

Branch: Communications, Political Action & Campaigns Branch
Employment Type: Indeterminate
Position Linguistic Designation: Bilingual (English, French)
Position Global Linguistic Level: C1
Salary: $106,703.00 - $120,090.00 + $1,763.31 Bilingual Allowance
Location: Ottawa Headquarters
Search Area: Public; Internal; Membership
Closing Date: 11/24/2023
Employment Equity Designation: As a result of the PSAC Workforce and Availability Analysis and in accordance with the PSAC Employment Equity Plan, the successful candidate for this appointment will be a qualified person from one of the following groups: Women.

PURPOSE OF POSITION

Under the general supervision of the Director, Communications, Political Action and Campaigns, the Digital Media Officer is responsible for the development and the implementation of digital strategies to support PSAC\xe2\x80\x99s communications, outreach and mobilization goals, directed at both its membership and the general public.

QUALIFICATIONS

Education/Experience

• This position requires a post secondary diploma in communications or a related field or a minimum of five years related experience. Prior experience working with a labour or political organization will be considered.

Knowledge

• Proven track record of implementing digital campaigns, using social media, mass email platforms such as Mailchimp, and measuring ROI using various metrics and analytics.
• A very good knowledge of digital media platforms and digital advertising including software associated with deploying them.
• Knowledge of search engine optimization, user experience (UX) best practices, and website content strategy.
• Basic graphic design, frontend web management and video production skills are an asset.
• Knowledge of issues affecting the union movement and PSAC members.
• Knowledge of government decision making and of the Canadian political system.

Abilities

• Ability to develop, implement and test digital communication strategies.
• Ability to conceptualize and design a variety of communication materials specifically for digital channels.
• Ability to develop content strategy and provide advice on website information architecture to improve website user experience.
• Ability to plan and organize in order to meet deadlines.
• Strong writing skills and excellent ability to work in a team environment.
• Effective interpersonal skills.
• Second language skills as per the Common European Framework of Reference for Languages (CEFR) level indicated above.

Personal suitability

• Commitment to union principles, social justice and the tangible advancement of those ideals.
• A desire to remain current on emerging information technology trends.

A full job description is available upon request.

NOTES:


Internal applicants should submit their r\xc3\xa9sum\xc3\xa9 online through the internal career site.


The Public Service Alliance of Canada is committed to achieving and maintaining a representative workforce that ensures the full participation and advancement of traditionally under-represented groups. Applications are encouraged from equity groups including women, racially visible persons, Indigenous peoples, persons with disabilities, lesbian, gay, bisexual, transgender, queer/questioning, and two-spirit (LGBTQ2+) persons.


Accommodations are available on request for candidates taking part in the selection process. For accommodation needs or to obtain a copy of the documents in alternate format, please email hractionrh@psac-afpc.com.