Job Description

Digital and Social Communications Officer, Marketing & Communications TeamWomens College Hospital FoundationWomens College Hospital Foundation (WCHF) is seeking an experienced strategic Digital and Social Communications Officer who thrives in a fast-paced environment, is a champion of health equity and skilled in web, social media and digital communications. We are looking for a practitioner who is creative, excited to create dynamic content and understands how to best portray the voice of WCHF.Commitment to inclusion, diversity, equity, and access is a necessity for this role, as this is a guiding principle at WCHF.Womens College Hospital Foundation values a diverse workplace and strongly encourages women, racialized people, LGBTQ2+ individuals, people with disabilities, and foreign-born residents to apply.Womens College HospitalFor more than 140 years, Womens College Hospital (WCH) has been developing revolutionary advances in healthcare. Now, more than ever, we know how important it is to address issues related to population health, patient experience, and system costs. At Womens, we advocate for healthcare equity because we know that a healthy society requires a level playing field where everyone has access to timely, high quality, efficient and compassionate care. Today, Womens is a world leader in revolutionizing healthcare for women and advancing health system solutions for all. Learn more about WCH, visit: www.womenscollegehospital.ca and @WCHospital.Womens College Hospital FoundationThrough the generosity of the community, the Foundation fuels the Hospitals excellence in research and health care. Womens is at the leading edge of fundamental changes in the healthcare system and the Foundation plays a critical role in advancing this agenda by supporting the Hospital and its extended mandate. With a long and proven history, Womens is building on its established success to continue its role as a trailblazer. Donors have been, and continue to be, paramount to the success of progressive healthcare.The RoleReporting to the Director, Marketing & Communications, the Digital and Social Communications Officer is a key member of the communications team, responsible for supporting and executing digital and social strategies, developing compelling, audience-centred digital content, and amplifying our brand online. This role requires both an aptitude for strategic thinking and planning as well as the ability to execute at a tactical level. We are looking for someone who has strong ability and instincts to provide the team with ideas about how to best enhance campaigns and amplify WCHFs voice.Core Deliverables: The Digital and Social Communications Officer is responsible for helping to enhance our content and the ways in which WCHF communicates to external audiences, by:

• Managing our website content, calendars, and ensuring timely updates, and consistent look and feel.
• Social media editorial planning, content calendars and writing/producing post content - all with the aim of attracting and retaining audience engagement.
• Writing, building and disseminating e-communications including newsletters, e-appeals and e-mail campaigns, using the organizations platforms.

Key Responsibilities, including but not limited to:

• Support the development of WCHFs digital and social media strategy with the execution of online marketing and digital communications (website, social media, e-mail communications).
• Manage all social media platforms for the Foundation, including social media listening, monitoring, and daily content development and dissemination.
• Run, monitor and update paid advertising on social media as required.
• Using CRM tools and Google Analytics, help to establish engagement and performance metrics to help make data-driven decisions to optimize future campaigns.
• Planning and managing content for campaign emails and monthly e-newsletters.
• Collaborate with wider Foundation teams and Hospital Communications team on all editorial calendars to support execution, including the promotion of events and stewardship activities.
• Act as the onsite social media expert for all event activity, pushing content live and immediately post event where necessary to amplify reach.

All of this work will support fundraising activity to increase online and offline giving, from cultivation to stewardship.Qualifications and Skills

• Post-secondary education in a related field, or comparable work experience.
• Minimum 3-4 years experience in a digital communications or marketing-related field. Non-profit/fundraising experience an asset.
• Experience working with social media management tools such as HootSuite, Sprout Social and Facebook Insights.
• Deep experience creating audience-centred content for Instagram, Twitter, Facebook and LinkedIn.
• Experience with Content Management Systems (CMS), including WordPress, and email marketing platforms.
• Experience using Google Analytics and Google AdWords.
• Proficiency with Microsoft Outlook, Teams, Word, Excel, and PowerPoint.
• Familiarity with Blackbauds Raiser's Edge and Funraisin an asset.
• Knowledge of Adobe Creative Suite and content design principles is an asset.

Key Attributes

• Enthusiasm for WCH and WCHF mission.
• Personable and service-oriented with the ability to positively interact internally as a team member, as well as externally with donors and leadership members.
• Strong analytical and problem-solving skills, and an ability to multi-task with minimal supervision.
• Ability to manage multiple deadlines and to work well under tight timelines or changes in priorities.
• Highly organized, accurate and detail oriented.
• Exceptional communication skills.
• A creative, goal-oriented self-starter who understands the importance of being proactive.
• Flexible schedule to meet the demands of the position, such as a willingness and capacity to work flexible hours, including some evenings and weekends as required.
  
  Salary Range: $60,000 - $65,000, eligibility for merit pay and comprehensive healthcare benefits including Healthcare Ontario Pension Plan enrollment.

Qualified applicants are invited to submit resume and cover letter by July 5, 2024WCHF is a hybrid work environment. We ask team members to be in the office 1-2 days per week.

As a condition of employment, you are required to submit proof of full COVID-19 vaccination to the Hospitals Occupational Health, Safety & Wellness department.We thank all applicants for their interest. We will contact only those applicants selected for further consideration. Please note that submissions will be reviewed on an ongoing basis, and therefore early submission is encouraged.

Women's College Hospital Foundation is committed to fairness and equity in employment and our recruitment and selection practices. We encourage applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the further diversification of our Foundation and Hospital community. Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy. Applicants are asked to make their requirements known in advance.