Job Description

About the Role

The Communications Officer owns the full spectrum of marketing and communications for our Canadian operations. You will combine creative design, persuasive copywriting, digital strategy, and hands-on event management to tell our story, build brand awareness, and support sales growth. This role is both strategic and highly practical - ideal for a self-starter who can plan campaigns and also jump in to execute them.

Key Responsibilities:

Marketing Materials & Branding


Design branded materials such as product brochures, one-pagers, signage, retail displays, field signs, and digital assets Ensure all marketing & communications align with brand guidelines and company values Develop and maintain client testimonials, success stories, and case studies

Event Management & Promotion


Plan and execute internal and external events - including grower meetings, trade shows, field days, and company trips Oversee full logistics: venue selection, hotels, travel, catering, promo items, set-up and take-down, and onsite support when required Promote upcoming events through digital campaigns and printed materials

Programs & Campaigns


Support Business Unit Managers in creating and executing retail sales programs and campaigns Administer the Retail Co-op Marketing Program: track funds, ensure co-branding guidelines are followed Manage the ATC Points Program (community sponsorship, territory events, promo budgets)

Operations & Team Management


Order and manage inventory of marketing and promotional supplies (banners, signage, clothing, giveaways) Manage vendors and maintain strong relationships with internal staff Provide one-on-one leadership and guidance to part time and summer student marketing employees

Digital & Content Management

Maintain and update the company website, ensuring accurate and current product information Plan, create, and manage blog posts, videos, and other web content Write and edit clear, compelling copy for brochures, campaigns, news, and social media that reflects our brand voice Collaborate with subject-matter experts to transform technical information into engaging stories for diverse audiences Develop and manage social media content, monitor engagement, and respond to inquiries Draft, design, and distribute the monthly internal newsletter Capture and edit photos and videos for events, products, and marketing use

The right person:

Bachelor's degree in Communications, Marketing, Public Relations, or related field - or equivalent experience 5+ years of progressive marketing and communications experience, preferably in agriculture or B2B sectors Proven ability to design marketing collateral (Adobe Creative Suite or similar) Strong writing, editing, and visual storytelling skills with proven copywriting experience across digital and print channels Experience management websites, Content Management System (CMS) platforms, and social media accounts Event management expertise, from planning to onsite execution Strong project management skills and ability to prioritize multiple deadlines Hands on attitude - ready to "own" projects from concept to completion Comfortable in a fast past environment with shifting priorities Collaborative, approachable, and confident advising Creative thinker who is also detail-oriented and organized

Work Environment:

Work location is flexible within the prairies We are remote based company, allowing you to conduct administrative work from the comfort of your home. Although we are remote first, we are always able to collaborate and help each other out through different channels Up to 25% travel and overnight travel as required Ability to purchase business related items to conduct business and expense weekly for reimbursement

Benefits:

A fixed salary, paid bi-weekly Business tools provided include cell phone, laptop, and weekly expense reimbursement Extended Health & Dental and RRSP matching Tuition reimbursement * Opportunities for travel