Job Description

About UsG Adventures is the worlds largest small-group adventure travel company and weve been making epic travel memories happen on all seven continents for over 30 years.Our mission is simple: to change lives through travel. And not just our travelers either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.With the demand for travel coming back strong, we are set up and excited for this next chapter in our companys story xe2x80x94 and wed love for you to be a part of it.Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. Youll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.If all that sounds like your kind of thing, well, we cant wait for you to join us.G Adventures is searching for a passionate communications expert to join our PR powerhouse. Based in Base Camp, our famous Toronto headquarters, the role is a rare opportunity for a creative, ideas-driven individual to join the worlds leading adventure travel company. We work hard, and we play hard! This role offers global travel, access to leading industry events and the opportunity to be part of our mission to change lives through travel.Working closely with the global and regional teams, you will develop and implement the communications strategy for Canada, working with the very best media, content creators and partners to amplify our message. With a wealth of untold stories, innovative launches and access to some of the industrys best thought leaders, the Communications Manager will be responsible for sharing the word of G in a strategic and impactful way.With no two days the same at G Adventures, the ideal candidate will be able to:Be our xe2x80x98boots on the ground in Canada, representing the business at industry events, with media and developing strategic relationships to help explore new avenues where we can share our storyDevelop and implement the G Adventures communication strategy for Canada, continuing to position us as the leader in the adventure travel and responsible travel sectorWork with the Global Communications Lead and wider communication team to ensure all communication is streamlined for maximum impact. Collaborate with wider marketing teams to ensure a joined-up approach to communications, social media, SEO and other owned mediaHave a nose for a good story, and how and where to tell it. Working with key stakeholders to develop news-worthy content be able to share with mediaRub shoulders with A list media, with your enviable black book of journalist contacts, across trade, consumer, business and broadcastHave experience developing and running strategic partnerships with content creators, with clear KPIs and resultsWrite and distribute press releases, targeted pitches and other media materials to consumer and trade mediaBuild on G Adventures strong reputation as the leader in the adventure travel and responsible travel sector, and as the pioneer of community tourism. Work closely with Planterra, G Adventures non-profit partner, to tap into the human stories which demonstrate the impact our travel has on local communitiesSecure and support interviews, speaking opportunities and comment pieces for leaders across the business, including our founder, Bruce Poon TipIn line with the global and regional strategy, continue to secure a strong bank of impactful media coverage in A list titles, both across trade, consumer and broadcastScope, curate, and submit our industry award entries, to maintain consistent successManage all press trips from Canadian media and content creators, helping them to tell the story of G Adventures through first-hand travel experiencesLead group press trips with media from across Canada and beyond, where relevantBe voice of authority for communications across the business, sharing insights and expertise to help the business growMaintain relationships with key partners including airlines, tourism boards and travel agents, keeping them updated on G Adventures news and opportunities to be able to work collaboratively on media trips and editorialLead with service, managing all press office duties including responding in timely manner to incoming media requests, monitoring all coverage and managing press listsWork alongside the critical incident team to manage and develop media responses to any crisis incidentsReporting on communications from your region, providing tangible stats in line with the strategy to demonstrate successes and inform learningsSupporting the Sales and Marketing teams in Canada, participating in local consumer and trade eventsSecure relevant tourist board partnership funding and other partnership opportunities to help Canadas growth strategyWhat were looking for:Passion! Were a dynamic bunch, untied by our passion for changing lives through travel. We live and breathe our purpose and are looking for someone who can not only share this passion, but also spread it to our media and content creator communityExperience - were looking for at least 5 years of experience in PR and communications, either in agency or in-houseA strong understanding and connections within the travel industry and media, with proven understanding of how to place stories based on target audiencesA team player - youll be liaising with stakeholders across the business globallyProven experience of managing a diverse and busy communications strategy, implementing creative media and public relations campaigns that drive brand awareness and equity, while also monitoring and reporting on successesExperience in managing and quantifying content creator campaigns, ideally working with affiliates and multi-platform promotion across social mediaExcellent writing skills, including an eye for a strong headlineWhat do we offer you?Competitive salary commensurate with the roleCompetitive benefits packageBirthday day offVacation time for you to rechargeEnhanced Parental LeaveLearning and growth opportunitiesEmployee Resource Groups*Applicable based on location*G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.

G Adventures