Job Description

Role Proposition: Are you a people person with excellent communication skills who can work on the fly and adjust to a dynamic and evolving environment? Are you experienced with media and community relations? Does social media strategy and management align with your background? If this sounds like you, our guest facing communications platforms and initiatives are waiting for your valuable and creative touch. You will work in conjunction with the marketing team to position the resort story and guest experience for Sun Peaks. Fill out an application today to work, live and play where you belong. Accountabilities:

• Drive the communications direction for Sun Peaks Resort LLP and Sun Peaks Grand LLP through strategic development and tactical execution of key objectives.
• Help guide strategy and integration between communication and marketing tactics to best achieve business goals of organization.
• Work collaboratively with the internal team to roll out key guest communication efforts for items such as: operational updates, product launches, and important company developments or initiatives.
• Lead all external corporate messaging.
• Create engagement and communication plans for community stakeholders and partners.
• Implement and manage a public relations strategy focused on both local and regional markets.
• Build relationships to help drive positive brand perception and reputation of the organization.
• Develop the strategy, plans, and execution of all social media platforms both internally and alongside Tourism Sun Peaks. This is in conjunction with the Marketing and Communications Specialist.
• Manage daily guest communication functions in winter season (snow reporting).
• Serve as primary media and media relations contact for the organization and assist with corporate spokesperson duties as required.
• Act as organizational lead on media release efforts and any required follow up.
• Track all media coverage and key social media metrics as necessary.
• Work alongside the internal team on content strategy/execution to meet communication objectives.
• Develop and maintain the crisis communications plan and direction for the organization.
• Lead external issue management and reputational risk mitigation efforts.
• Work cross functionally throughout the organization with multiple departments and business units on various programs and activities related to communication initiatives.
• Financial and personnel management responsibilities as required.

• Multi-year work experience in communications management in a similar or related role
• Post-secondary education in communications, marketing, commerce, or related field
• Management and supervisory experience with strong overall business acumen
• Direct and detailed experience with varied communication and marketing efforts
• Ability to work with a high degree of autonomy
• Results oriented with background in metric monitoring and reporting
• Proven ability to manage multiple projects and competing priorities with tight deadlines
• Effective leader in issue management and crisis communications
• Relationship management background with industry stakeholders and partners
• Thrive in a team environment and embrace collaboration across varied platforms
• Knowledge of mountain resort product and current competitive environment
• A passion for outdoor recreation: ski, snowboard, bike, and golf all considered assets
• Strong computer literacy required (MS Office, MS Excel, Outlook)
• Valid driver’s license

• Full access Winter/Summer Season Lift, Trail and Golf passes
• 3 weeks of paid vacation
• Dining discounts within our hotel & resort outlets
• Benefits plan and additional wellness components, including Health Spending Account and EFAP
• Eligibility for our ‘Pay for Performance’ incentive bonus program (after the qualifying period), awarded to our top performers
• Participation in the RRSP and matching DPSP programs
• Retail discounts in Resort owned outlets
• Reciprocal programs with partnering hotels
• Friends and family hotel rates
• Continued professional growth and development opportunities