Job Description

POSITION SUMMARY:

Reporting to the Associate Director of Communications and Strategic Initiatives, the Communications and Graphics Lead is responsible for planning, developing, designing and implementing communications strategies and materials for Thunder Bay District Health Unit (TBDHU). This includes creating engaging content for print, social media and other digital platforms; and designing visuals for print, electronic and online content. This position contributes to the promotion of public health by developing and delivering clear, engaging, and accessible information products about TBDHU programs, services, and key health messages.

With a strong emphasis on graphic design, the position ensures that all visual and written materials are aligned with the organization's mission, values, and strategic goals.

This position requires creativity, attention to detail, and the ability to convey complex public health information in accessible and visually compelling formats, and excellent communications and graphic design skills.

DUTIES AND RESPONSIBILITIES:

1. Establishes and upholds corporate communications and branding guidelines, ensuring alignment with the health unit's mission, values, and strategic priorities.

2. Maintains consistent brand identity through visual standards (logos, templates, typography, etc.) and compliance with AODA and copyright requirements.

3. Monitors and updates corporate communication plans, standards, policies, and procedures.

4. Creates, writes, designs, edits, and reviews a variety of print and digital materials (e.g., brochures, newsletters, reports, websites, social media content, ads, infographics, audiovisuals).

5. Ensures all materials follow brand and accessibility standards.

6. Leads the development of visual assets and creative concepts for campaigns and promotions.

7. Develops, posts, and maintains content for the website and social media platforms.

8. Ensures content is current, accurate, accessible, and consistent with brand guidelines.

9. Supports the agency's digital presence and contribute to online engagement strategies.

10. Supports communication planning and implementation for organizational projects and initiatives.

11. Supports staff by offering advice and assistance on communication, design, and branding practices.

12. Assists with development of technical documentation, standards, and procedures.

13. Supports media relations activities, including preparation and distribution of media content.

14. Liaises with external vendors (e.g., printers, media outlets, suppliers) to coordinate production and procurement.

15. Maintains updated contact lists for media and promotional vendors.

16. Maintain organized digital libraries of visual assets, photos, graphics, and completed projects.

17. Ensure efficient use of promotional materials and imagery for public health programs.

18. Layout and format internal and external documents, forms, and toolkits.

19. Review and approve communication materials to ensure consistency, branding, accessibility (AODA), and copyright compliance before release.

20. Uphold design and communication integrity across all platforms and materials.

21. Handle general communication tasks and administrative duties as needed.

22. Perform other related duties as assigned.

QUALIFICATIONS / REQUIREMENTS:

Degree or diploma in graphic design, communications, public relations, marketing, journalism, or related field.

3-5 years of relevant experience in marketing, with a focus on digital and social media marketing, graphic design, and content creation.

Excellent computer skills including Adobe Creative Suite (InDesign, Illustrator), Windows, MS Office, and related software.

Familiarity with social media management tools and email marketing tools

Excellent communication (verbal and written) skills

Knowledge of accessibility standards, including the Accessibility for Ontarians with Disabilities Act (AODA) and Web Content Accessibility Guidelines (WCAG).

Excellent organizational and time management skills, with strong attention to detail

Creative ability and artistic talent, demonstrated by a portfolio of work.

Knowledge of web design tools, content management systems (CMS), and HTML is an asset.

Ability to work in independently and collaboratively as part of a team.

Strong interpersonal skills, including problem solving, conflict resolution, and negotiation.

Commitment to professional development through continuing education and self-directed study.

Willingness and ability to learn and adapt to evolving technology.

Maintains confidentiality when dealing with sensitive matters.

OCCUPATIONAL HEALTH AND SAFETY:

Follows all policies and procedures to ensure personal safety and safety of others.

Reports any equipment or safety problems to supervisor.

Posting Closes:

October 29, 2025 at 4:30 p.m.

The Thunder Bay District Health Unit is an equal opportunity employer.

Upon request, accommodations due to a disability are available throughout the recruitment and selection process.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $38.88-$45.74 per hour

Expected hours: 35 per week

Ability to commute/relocate:

Thunder Bay, ON P7B 6E7: reliably commute or plan to relocate before starting work (preferred)
Work Location: In person