Job Description

Company Description

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.



Position Overview:

Reporting to the Sr. Manager of Consumer Communications, the Communications Coordinator will be responsible for supporting the development and execution of all Canadian communications initiatives. The ideal candidate has a strong passion for media relations and the fashion/apparel industry, and strong editorial relationships, with an outgoing, results-driven attitude.

What you will do in this role:

• Compile and distribute company and industry news on daily/weekly basis
• Assist in the development of communications strategies and execution of plans - internal and external
• Develop pitches, key messages and quotes
• Develop and maintain strong relationships with media and influencers across a variety of industries
• Proactively pitch stories ideas to media and respond in timely manner to inbound media requests, including event media registrations
• Create and maintain updated press materials (media kit, press releases, presentations, fact sheets, etc.)
• Support the planning, organization and execution of events - press, sponsorship and internal as needed
• Develop and track editorial calendar and awards programs
• Proactively and consistently contribute new story angles and pitch ideas
• Coordinate communications/PR product orders and shipments
• Manage PR sample pool for Canada
• Coordinate PR sample distribution and oversee sample tracking
• Support needs of regional PR agencies including compiling coverage reports and tracking analysis
• Maintain updated Canada Goose press page
• Participation in marketing team brainstorms
• Ongoing development and maintenance of media database

• Minimum 2 years of experience in publicity, media relations or communications related position, bonus points for agency experience
• University degree or college diploma in communications, PR, journalism or related field
• Deep understanding of Canadian media landscape
• Proven track record of delivering strong media results
• Strong creative writing skills with a keen attention to detail
• Understanding and appreciation for outdoor and fashion apparel industries
• Natural connector who works well with others internally and externally
• Strong organization, multi tasking and problem solving skills
• Demonstrated strength in time management and project management
• Strong computer skills, especially MS Office (Word, Excel, PowerPoint).
• Experience and interest in social media channels (Facebook, YouTube, Twitter, Pinterest, etc.)

• Office environment
• Travel as needed for event support; less than 5% expected annually