Job Description

If you have excellent writing skills, communications savvy and are a born storyteller, consider joining our Marketing and Guest Relations team at St. Lawrence Parks Commission, an agency of the Ministry of Tourism, Culture and Sport.

Here you\'ll have the chance to apply your skills to parks, recreation, heritage, tourism, operations, economic development, environment and conservation, transportation and municipal relations all in one place! You\'ll play an integral role in promoting our campgrounds, beaches and historic sites, contributing to an exceptional customer experience and economic prosperity in the Eastern Ontario region.

The successful candidate will have the option of working from office locations in Morrisburg or Kingston. Hybrid work options are available.

* 2024 SALARY RANGE: $1,501.84 \xe2\x80\x93 $1,837.65 per week*

What can I expect to do in this role?

You will:

• Oversee, lead and manage the media relations function and media outreach strategy for all of the St. Lawrence Parks Commission (SLPC).
  
• Support corporate communications, social media outreach and issues management.
  
• Provide communication advisory services to ensure successful internal and external communications strategies that support SLPC initiatives.
  
• Conduct and/or lead the research, writing and editing services for a range of communication products.
  
• Conduct the review and assessment of material in the media through analysis of daily news clippings, social/digital media contacts and share pertinent information with the SLPC senior leadership team.
  
• Prepare spokesperson and act as the communications contact between SLPC and external media outlets.
  
• Identify, organize and evaluate incremental exposure opportunities from SLPC operations and organize special media events and familiarization tours to maximize promotional opportunities.
  
• Lead partnership relations with travel writers, bloggers and influencers in the promotion of SLPC products and initiatives and actively identify new earned media streams to enhance in-market exposure of all SLPC products and experiences.
  
• Embody the SLPC\'s equity, diversity and inclusion principles while interacting with staff and guests.

How do I qualify?

MANDATORY

• Oral and written proficiency in English.
  
• A valid Ontario Class G driver\'s licence or equivalent to operate fleet vehicles between sites as needed at times and to places where public transportation may not be available.

COMMUNICATIONS KNOWLEDGE, EXPERIENCE AND SKILLS

• Knowledge of and experience with communication planning, theory, methods, techniques, including print, broadcast, social media and electronic communications to manage the corporate communication and issues management function.
  
• Knowledge of and experience with ministry policies, practices, protocols, guidelines and directives to ensure compliance with communication standards.
  
• Knowledge of and experience with writing, editing and proofreading techniques to research, edit and develop communication plans and strategies.
  
• Excellent writing skills to develop a wide range of communications related products, plans and strategies in a concise and plain language manner.

RELATIONSHIP MANAGEMENT AND ADVISORY SKILLS

• Oral communication and interpersonal skills to effectively communicate to media and to manage clients, stakeholders and form external partnerships.
  
• Advisory skills to provide consultative services to program areas.
  
• Political acuity to assess and manage politically sensitive and potentially contentious issues and provide strategic advice.
  
• Judgement skills to assess the urgency of contentious and sensitive situations which may have a negative impact on SLPC.

PROJECT MANAGEMENT SKILLS

• Project management skills to develop project plans, coordinate, prioritize and manage projects and maintain schedules.
  
• Organizational skills to manage multiple competing priorities.

STRATEGIC PLANNING AND ANALYTICAL SKILLS

• Analytical and evaluative skills to evaluate client program objectives, business, operational, communications plans/strategies to ensure they are designed and executed effectively to achieve desired results.
  
• Research skills to assess and determine communication approaches and trends.

WHY WORK FOR THE ST. LAWRENCE PARKS COMMISSION?

• Belong to one of the largest employers in Ontario, the Ontario Public Service, and open the door to a diverse range of career opportunities throughout the province
  
• Supportive team environment
  
• Staff discounts
  
• Employee and Family Assistance Program (EFAP)
  
• Option to join an excellent pension plan
  
• Option to purchase benefits
  
• Percentage paid in lieu of vacation and statutory holidays
  
• Percentage paid in lieu of benefits

The St. Lawrence Parks Commission

The St. Lawrence Parks Commission is committed to employment equity. We welcome applications from people with disabilities, Indigenous, Black and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions. The St. Lawrence Parks Commission is also committed to an inclusive, barrier-free selection process. We will make appropriate accommodations throughout the recruitment and selection process for applicants with disabilities. To obtain a copy of this posting in an alternative format or to request any accommodation please contact us directly through Human Resources at 1-800-437-2233, ext. 1401. Information received relating to accommodation requests will be addressed confidentially.

Additional Information:

Address:

• 1 English Temporary, duration up to 19 months, Kingston, East Region or Morrisburg, East Region

Compensation Group:
Ontario Public Service Employees Union




Understanding the job ad - definitions Schedule:
6



Category:
Communications; Marketing and Creative Services



Posted on:
Friday, December 1, 2023

Note:

• T-TL-208725/23