Job Description

Company Information
One of Canada's oldest and most respected debt solution providers. We help people get out of debt and start rebuilding their lives again. Established in 1979, Farber has over 250 employees working across Canada and has helped over 100,000+ Canadians get out of debt.
And now, we're embarking on our next stage of innovation & significant growth. To do that, we hire experienced, enthusiastic, motivated, innovative, and customer-centric team members to play critical roles in helping us reach our ambitious goals.
Join us in better serving the growing number of Canadians who are in need of help
Position Summary
We're hiring a Client Marketing Specialist to support the client marketing team in building content and journeys across email, live chat, and SMS, as well as run Farber's end-to-end ratings & review program. You'll respond to client reviews, expand our review program, and help maintain our #1 industry review ranking on Trustpilot. You will report to the Senior Manager, Client Marketing, and partner closely across Marketing, IT, Central Operations, Client Care, and Front Line practice.
Responsibilities
Marketing Automation:

• Build, QA, and schedule marketing automation campaigns (nurture, onboarding, education, transactional, surveys, retention).

• Develop client-centric content that educates, provides clear next steps, and engages our audience segments.

• Manage audiences and segmentation to keep marketing contact lists clean, accurate, and legally safe, ensuring we reach the right audience.

• Run A/B tests (subject lines, creative, timing, cohorts) and translate insights into next round improvements.

• Ensure deliverability quality across devices/clients; maintain templates and a shared component library.

• Support the Client Marketing team in the development and creation of automation flows, email copy, design, and image creation for campaigns.

Ratings & Reviews Management

• Support Farber's end-to-end ratings and reviews program. Monitor and respond to client reviews with timely, brand-compliant replies.

• Expand Farber's review volume through targeted review campaigns

• Partner with the Front-Line and Central Operations to address client problems, escalate and monitor for themes and insights into content and service improvements.

• Maintain and strengthen our Number 1 industry ranking on Trustpilot, provide regular reporting on on score, review mix, response SLAs, and category benchmarks.

CRM, Analytics & Operations

• Execute campaigns in Dynamics 365 and Customer Insights, ensuring accurate data flows, event triggers, and personalization fields.

• Review dashboards and prepare regular KPI reporting..

• Track and measure how your customer programs and reputation efforts lead to real business results.

Qualifications

• 1-2 years hands-on lifecycle or email/SMS marketing experience in a CRM/marketing automation platform (Dynamics 365/Customer Insights or similar is a plus).

• Basic HTML/CSS for email.

• Analytical mindset: comfort with dashboards, cohort analysis, and experimentation; ability to turn insights into action.

• Experience building or executing end-to-end campaigns and sharing insights.

• Strong English-language writing skills

• Project management skills that help you to bring email and SMS campaign concepts to market.

Nice to have

• Experience with Trustpilot and other review platforms.

• Moderation, community management or customer support experience.

• Experience with Visualization software such as Power BI, Tableau, etc., basic data storytelling with tools like Excel.

• French bilingualism (reading/writing).

Our Culture at Farber
At Farber, we're in the business of helping people--and this ethos extends not only to our clients, but to our employees, partners. We are committed to taking action and to deliver an inclusive, diverse, and equitable workplace that our staff experience every day. This commitment also shapes our culture, which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events, and consists of staff volunteers, they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.
Farber encourages applications from all qualified candidates who represent the diversity of Canada.

• If you require any accommodations throughout the recruitment process--including alternate interview formats, accessible materials, or any other accommodations--we encourage you to contact us at careers@farbergroup.com.

We thank all candidates for submitting their resume, however, only those selected for an interview will be contacted.

Skills Required