Job Description

Description :
At 1-800-GOT-JUNK?, we don't just make junk disappear -- we Make Space for Possibility. When we make space, we open the door to fresh starts, renewed energy, and new possibilities -- for our customers, our Franchise Partners, and our people.
We're now entering our next big chapter: Doubling our business from ~$700M to our goal of $1.4B by evolving from a single-service brand into a multi-product, customer-obsessed growth platform that's redefining what a modern home services company can be.
We're looking for a Chief Marketing Officer who sees possibility everywhere -- a bold, commercially-minded, get-stuff-done growth leader who can turn insight into impact and purpose into performance.
As a key member of our Executive Team, you'll unite brand, performance, and customer experience under one vision -- building loyalty, advocacy, and lifetime value at every touchpoint. You'll bring together the strategy, systems, and accountability that make growth happen -- balancing creative storytelling with ruthless performance focus.
This is a defining role for a senior marketing leader with a services-based or retail business background in a $100MM+ organization who thrives at the intersection of strategy, storytelling, and scale -- someone ready to execute, deliver, and accelerate the next decade of growth for one of North America's most loved brands.
What Winning Looks Like

• Double the business -- $700M to hit our $1.4B goal by 2030 -- through scalable marketing engines that deliver measurable growth.

• Speed to value -- faster testing, faster learning, faster results.

• Tight accountability -- strategy backed by execution, creativity matched with commercial discipline.

• Customer obsession -- every touchpoint drives retention, repeat, and referral.

• Franchise partnership excellence -- franchisees see national marketing as a growth multiplier, not a cost center.

What You'll Do:
Drive Growth Through Relentless Execution

• Deliver results, not just plans. Build, test, and scale marketing programs that convert directly to revenue and repeat business.

• Architect and execute a marketing strategy that drives mass acquisition and long-term retention, accelerating both residential and commercial growth.

• Hold tight accountability for clear, measurable outcomes -- from cost per lead to customer lifetime value -- tying marketing dollars to impact.

• Prioritize what moves the needle. Build a Lean & Agile marketing organization that learns fast, adapts faster, and thrives on experimentation and performance data.

• Translate company strategy into measurable OKRs that connect channel performance, customer value, and spend efficiency.

• Partner closely with Revenue, Product & Technology to co-create new product lines, pricing models, and customer experiences that drive both revenue and profitability.

Differentiate and Expand Our Markets

• Residential: Grow our core business by deepening frequency and share of wallet -- turning one-time users into lifelong loyalists through new products, membership, referral, and subscription models.

• Commercial: Unlock a new frontier of growth by building brand awareness, credibility, and lead generation strategies tailored to B2B customers with recurring, scalable needs.

• Tailor brand storytelling and acquisition strategies to meet the distinct emotional and rational triggers of each segment -- home and business.

Elevate and Evolve an Iconic Brand

• Strengthen and evolve the 1-800-GOT-JUNK? brand architecture while enabling tailored storytelling for new divisions, products, and customer segments.

• Champion creativity that delivers results -- connecting emotionally with customers while driving measurable performance.

• Lead development of unified brand and messaging frameworks that create clarity across marketing, product, and franchise communications.

Champion the Franchise & Customer Relationship

• Build strong, trusted partnerships with our franchise network -- providing marketing leadership, insights, and scalable tools that drive local success without overwhelming the system.

• Design solutions to manage ad-hoc franchise marketing requests efficiently, freeing the team to focus on high-value, strategic initiatives.

• Steward a marketing investment portfolio exceeding $100M -- spanning national campaigns, technology, and franchise partner spend -- to align local and national efforts for maximum ROI and long-term growth.

Own and Optimize the Customer Lifecycle
Lead the shift from transactional acquisition to lifecycle marketing that deepens engagement and loyalty.
Use behavioral data and predictive analytics to design end-to-end customer journeys that drive repeat business and advocacy.
Develop segment-specific membership, referral, and loyalty programs that enhance retention, lifetime value, and advocacy.
Modernize MarTech, Data & Analytics

• Architect a modern, integrated MarTech and data stack that powers automation, segmentation, attribution, and real-time optimization.

• Build a 360 customer and franchise view that integrates insights across marketing, product usage, and operational data.

• Champion digital experimentation where every insight is translated into faster decisions and better results.

Inspire Leadership and Culture

• Lead and develop a cross-functional marketing organization of 50+ internal and agency partners managing a $100M+ budget.

• Foster a culture of curiosity, accountability, and execution -- grounded in Product Operating Model principles: Customer Obsession, Empowered Ownership, and Agility.

• Act as a strategic partner across the enterprise, ensuring the customer's voice drives decision-making at every level.

About You
You are a modern growth leader who blends creative vision with performance discipline. You've led marketing transformation in complex, entrepreneurial organizations and know how to scale, deliver, and outperform.
You bring:

• Proven success delivering aggressive growth targets -- ideally doubling or transforming a business through scalable marketing and customer strategies.

• Experience in hospitality, retail, or consumer services -- with deep understanding of residential and commercial customer journeys.

• A track record of leading high-impact marketing teams and managing budgets exceeding $100M.

• Expertise across brand, performance, CRM, and digital channels -- balancing art and science to fuel growth.

• Experience leading through transformation and aligning marketing to product-led, data-driven, agile operating models.

• Strong relationship and influencing skills -- equally comfortable with franchise partners, agencies, and executive peers.

Measures of Success

• Revenue growth: $700M ? $1.4B by 2030.

• Customer lifetime value: Growth in repeat revenue, advocacy (NPS, referrals, reviews).

• Marketing ROI: Improved efficiency and reduced cost per acquisition.

• Commercial market share: Expanded penetration in B2B and national accounts.

• Brand strength: Consistent engagement and cultural relevance across markets.

• Team performance: Strength and engagement of the marketing team and franchise network.

Skills Required