Job Description

Position Summary

Tourism Prince George is seeking an experienced, visionary, and community-minded Chief Executive Officer (CEO) to lead the organization forward. Reporting directly to the Board of Directors, the CEO is responsible for advancing Tourism Prince George's strategic goals and targets, growing revenues, enhancing awareness of the community, driving operational excellence, and delivering exceptional value to visitors, partners, and the region.

The CEO will inspire, guide, and develop a dedicated team, cultivate strong relationships with stakeholders, and ensure Prince George is positioned as a premier tourism destination in British Columbia.

Key Responsibilities:

Lead the development and implementation of strategic and annual business plans, ensuring alignment with the Board's vision. Drive revenue growth and operational excellence through innovative marketing and partnership initiatives. Build strong, collaborative relationships with stakeholders, including government, community organizations, local businesses, and industry partners. Provide sound financial oversight, including budgeting, forecasting, and reporting to the Board. Champion a positive, inclusive organizational culture by mentoring and motivating a high-performing team. Act as a visible ambassador for Tourism Prince George, engaging actively with the community to promote the region's tourism potential. Provide leadership in the development of sustainable tourism in Prince George, ensuring that tourism growth aligns with environmental stewardship, cultural integrity, and community well-being. Deliver value to local tourism industry partners, ensuring that the organization's initiatives respond to stakeholder needs and enhance sector competitiveness.

About You:

You are a dynamic and strategic leader with a passion for destination development and community impact. You bring:

Bachelor's Degree or Diploma in Hospitality, Tourism Management, Business Administration, Marketing, or a related field; or an equivalent combination of education and senior-level experience. Minimum 5-7 years of progressive leadership experience in a senior management or executive role, preferably within a Destination Marketing Organization (DMO), tourism board, or related sector. Demonstrated experience developing and executing strategic business and operational plans, including budget oversight and financial accountability for a complex organization. Proven track record of leading high-performing teams, including staff recruitment, mentorship, performance management, and creating a collaborative workplace culture. Strong background in stakeholder engagement and relationship management, with success in building partnerships with government agencies, industry associations, community leaders, and other DMOs. Solid understanding of Board governance structures, reporting protocols, and working effectively with a Board of Directors. In-depth knowledge of regional and global tourism trends, marketing strategies, and economic factors that influence destination development and visitor attraction.
Additional information about Tourism Prince George, the detailed job description can be found on our website

www.tourismpg.com

Job Type: Full-time

Pay: $95,000.00-$110,000.00 per year

Benefits:

Dental care Extended health care On-site parking Paid time off
Application question(s):

Strong knowledge of regional and global tourism trends
Education:

Bachelor's Degree (preferred)
Experience:

progressive leadership: 5 years (preferred) stakeholder engagement: 5 years (preferred) working with a Board of Directors: 5 years (preferred)
Work Location: In person

Application deadline: 2025-08-01