Job Description

Description :

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that\xe2\x80\x99s different. This is a place where you can expect the unexpected.

Find our story here:

Collaborating with the Senior Strategist and under the leadership of the Senior Manager, the Campaign Strategist will be responsible for building marketing briefs, managing campaign execution and timelines as well as contribute to reporting and analysis. They will oversee ongoing Member communications and support in the development of weekly and quarterly performance reports. Lastly, the Campaign Strategist will also be responsible for the management of our campaign asset management system.

Your role as a Campaign Strategist, you will:

The Campaign Strategist, Retail and Wealth Line of Business Marketing (R/W LOB Marketing) must be a self-starter who is strong in project management and can handle many projects simultaneously while also meeting tight deadlines.

Marketing Project and Campaign Support

• Support in the development and execution of multichannel product marketing campaigns that help Meridian attract, grow and retain our Member base.
• Support in the development in our Meridian for Good initiatives including, New to Canada and ESG programs.
• Collaborate with marketing partners across Martech, Creative, Analytics, Media, Brand and Content as well as external vendors and agencies.
• Conduct market research and indexing relevant information in asset management platform.
• Contribute to and maintain our library of campaigns and projects.
• Assist in the follow up and reporting on performance marketing objectives.

Managing Run-Rate Programs

• Oversee monthly Member communication programs including Member mailers, operational emails and website updates.
• Manage quarterly reporting process across product line campaigns.
• Support in the production and execution of weekly and bi-weekly internal stakeholder updates.

How you will succeed:

• Minimum 3 - 5+ years of progressive marketing work experience
• Strong Project Management skills and experience in Agile (Scrum, Kanban, Jira and Confluence technologies etc.).
• Strong written, oral communication and presentation skills, ability to interact with all levels in the organization.
• Passion for measurement and using results to inform performance and future activities.
• Experience working in Agile and Financial Services and/or Professional Services will be strongly considered.
• Experience in developing and managing sales funnels.
• Strong understanding of marketing tactics across both digital (i.e. display, email, SEM/SEO, website, digital media, etc.) and traditional (i.e. OOH, TV, etc.).
• Experience working with digital platforms and intranets (Sharepoint etc).
• Certificates in related areas are a plus \xe2\x80\x93 project management, digital marketing etc.

Join us! Our team works in a hybrid environment at 3330 Bloor Street West, Toronto

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.

What\'s in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success.
• We provide you with the tools and technology needed to delight your candidates and clients.
• You\'ll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
• Hybrid work arrangements with in-person office time to collaborate, innovate and form relationships with your colleagues
• This isn\'t your typical "corporate" job. We work hard and we have fun.

Our story:

Meridian is Ontario\xe2\x80\x99s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $ 30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

Our Commitment to You:

Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

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#LI-NM1
#LI-HYBRID

Skills : Project Management: Required Advanced
Problem Solving: Required Advanced
Relationship Builder: Intermediate
Results Oriented: Required Advanced
Takes initiative: Required Expert
Manages Competing Priorities: Required Expert
Critical thinking: Intermediate
Effective Communicator: Required Advanced
Drives throughput: Required Expert
Customer Focus: Intermediate
Financial acumen: Some Knowledge
Creativity: Intermediate
Decision Making: Advanced
Conflict Management: Some Knowledge
Adaptable: Advanced
Business Writing & Presentations: Intermediate
Collaboration: Intermediate
Analytical: Intermediate

Behaviors : Innovative: Consistently introduces new ideas and demonstrates original thinking
Team Player: Works well as a member of a group
Enthusiastic: Shows intense and eager enjoyment and interest
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivation : Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
Self-Starter: Inspired to perform without outside help

Education : Bachelors
Associates
Bachelors
Diploma

Licences & certifications Responsible Investing
Organizational Design
Project Management Cert.

Meridian Credit Union