OverviewIDCs Business Value Strategy practice focuses on custom research that provides financial justification for vendors IT solutions and helps them transform their sales focus from product features to customer value. The Business Value Interviewer will be responsible for conducting in-depth interviews with end user organizations of client technologies and solutions that provide the foundation for IDC Business Value Strategy projects. Carrying out these interviews will require preparing for interviews by understanding the sponsoring vendor's solution(s), conducting the interview via Zoom or other similar conferencing platform, transcription review, data entry, and conducting any necessary follow up with the interviewee(s).The Business Value Interviewer must have a strong ability to obtain necessary data and information from virtual interviews based on in-depth interview guides with executives and managers who work at organizations using the vendor solution(s) covered by IDC research. They will have the strong ability to make interviewees feel comfortable discussing the impact of using the vendor solution(s) with them as well as the ability to adapt on the fly to ask follow-up questions and to probe on areas of interest, but while maintaining the integrity of the framework of the in-depth interview guide. The Business Value Interviewer must be able to obtain strong quantitative and qualitative data from interviews and be comfortable pushing interviewed executives and managers to the right extent to obtain the maximum possible information, while ensuring a good interview experience and reflecting well on IDC and the sponsoring vendor.IDCs usual business hours are 9 am - 5 pm ET, however, interviews must be scheduled at times of convenience for executives and managers. The Business Value Interviewer role may offer more flexible work hours/schedule than the usual 9 am - 5 pm ET.Why IDC?IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for four consecutive years (2020, 2021, 2022, 2023) by the IIAR as the which is one of the highest accolades for the technology market research industry. IDC is a dynamic and innovative research, data, and events company at the forefront of guiding the global technology market ecosystem. We are dedicated to delivering leading solutions that empower businesses to make better decisions and thrive in the digital-first age.Responsibilities
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