Job Description

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.


Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.


With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.


To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.


Ignition's global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

We are better everyday We work without ego We are smarter together We hero our customer

Role Location:

We welcome candidates with full right to work in Toronto, Canada and within a commutable distance from Downtown Toronto.

Hybrid Work Environment:

At Ignition, we embrace hybrid working to foster in-person connections while providing the flexibility to allow employees to do their best work. This role

requires two in-office days per week

(currently Tuesdays & Thursdays). Our office is located at 100 University Avenue in the Financial District of Downtown Toronto, near Union Station and the TTC.

Hours of Work:

Eastern timezone hours (ie: 9am-5pm, with some calls outside of this when needed)

About the Team:

The Ignition Sales team is highly collaborative and supportive, embodying a "work without ego" ethos. We embrace feedback and coaching to get better every day, sharing stories of our successes and challenges to help everyone on the team learn. Operating in a dynamic, fast-paced environment, we prioritize activities that drive results and focus on supporting our customers. As the first touchpoint in a prospect's journey, the Sales team plays a key role in creating a personalized and valuable experience that ultimately converts prospects into delighted Ignition customers.

About the Role:

As our

first Mid-Market Business Development Representative (BDR)

, you'll be a critical part of our revenue engine, focused on generating new business opportunities with mid-sized accounting and professional services firms across North America, with a primary focus in the US.


You'll take a strategic and tailored approach to outbound prospecting; researching, identifying, and engaging decision-makers at high-potential accounts. Your work will drive pipeline creation for our Mid-Market Account Executives, and your ability to uncover deep customer insights and articulate Ignition's value will be key to success.


This role is ideal for someone who thrives in outbound sales, enjoys crafting smart outreach strategies, and is ready to play a high-impact role in a growing company.

Outcomes

:

Own Outbound Pipeline Generation:

Proactively identify and engage mid-market prospects using a multi-channel outbound approach (cold calling, personalized emails, LinkedIn outreach etc).

Strategic Targeting:

Conduct account research and segmentation to identify ideal customer profiles and craft messaging that speaks directly to their needs and pain points.

Qualify and Discover:

Lead in-depth discovery conversations to understand business challenges and qualify opportunities based on budget, authority, need, and timeline.

Collaborate with AEs

: Work closely with Mid-Market Account Executives to align on target accounts, hand off qualified opportunities, and continually refine your strategy, messaging and approach.

Track and Measure Performance:

Consistently meet and exceed KPIs for outbound activity, meetings booked, and opportunity generation.

Leverage Sales Tools:

Use platforms like Hubspot, Gong, Outreach, and LinkedIn Sales Navigator to manage workflows, track engagement, and optimize outreach.

Learn and Improve:

Take feedback from the AEs you will be working with along with sales leaders and peers to continuously sharpen your messaging, objection handling, and discovery skills.

About You

Outbound Expert:

You have experience with outbound prospecting and know how to develop tailored approaches that generate interest with mid-market prospects. Mainly at the C-Suite level.

Consultative Communicator:

You're comfortable speaking with multiple stakeholders, asking the right questions, and uncovering business needs in complex organizations.

Self-Motivated & Goal-Oriented:

You bring energy to your outreach and are driven to exceed KPIs and generate high-quality pipeline and opportunities.

Highly Organized:

You manage your time effectively, handle follow-ups like a pro, and keep your CRM spotless.

Collaborative by Nature:

You work well with your peers and AEs, share knowledge, and take pride in team success.

Coachability:

You're open to feedback and always looking to improve your process and results.a

Qualifications

1-2 years of outbound sales experience in B2B SaaS, ideally selling to mid-market or larger organizations You come with a defined process that you can articulate and link your past successes to Proven track record of exceeding pipeline or opportunity creation targets Comfortable engaging senior decision-makers Proficient with modern sales tech stack (e.g., Salesforce, Gong, Outreach, Sales Navigator). Familiarity with sales methodologies like GAP Selling, SPIN, or MEDDIC

Additional Information

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

Employee stock options 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones Additional paid day off to celebrate your birthday, along with volunteering leave Health, dental, and vision benefits starting immediately Annual education allowance reimbursement to support your professional development Employee recognition program Quarterly wellness allowance to invest in your personal wellness Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home Personal tax return assistance (since we're in the accounting business!) Paid parental leave RRSP program with employer matching

Experience comes in many forms, and skills are transferable, please consider applying, even if you don't tick all the boxes.


Your recruiter will share more about the specific salary range for your location during the hiring process.


Ignition is an equal opportunity employer, providing fair consideration to all applicants regardless of background.


Ignition is committed to providing accommodations throughout the hiring process. If there's a fit, we'll work with you to meet your accessibility needs. For questions, requests, or alternate formats, contact us at careers@ignitionapp.com.