Job Description

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Reporting to the Manager, NA Brand Marketing, this role will be a key contributor to driving growth for the North America business and building brand equity in our largest market. As an experienced marketer, this role provides leadership across all marketing channels and brand creative, bringing to life innovative, campaign and always on marketing that delivers on business and brand objectives This brand marketing manager role will be focused on our lululemon Studio program inclusive of lululemon Studio brand partners, trainer, and lululemon Studio Mirror. This role is highly cross functional, working with partners across both teams at lululemon & lululemon Studio.

a day in the life: what you'll do

• Lead the development and execution of integrated marketing plans and campaigns driving key business objectives
• Work with operations and strategy teams to align strategies, marketing priorities and business objectives for lululemon Studio
• Partner cross-functionally to ensure lululemon Studio is leveraging channel best practices across eCom, email, Social, PR, media.
• Develop marketing plans and write creative briefs for new projects. Work with the project manager on status updates and flag risks to align on workbacks for final delivery to stakeholders.
• Monitor, optimize and report against program strategic initiatives and campaigns in partnership with lululemon Studio analyst
• Manage flight plan and calendar for North America Brand Marketing

qualifications

• Experience working in digital fitness and/or tech
• 6-8+ years of relevant brand/marketing experience
• Degree in Business, Marketing, or related field
• Strong business knowledge with a passion for the fitness/tech industry
• Passion & interest for understanding guest segments
• Excellent interpersonal and highly developed communication skills (verbal and written)
• Strong relationship builder and experience leading others towards a common goal - team player. Able to work effectively and reliably under pressure
• Adaptable, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at . In your email, please include the position title, the location of the position and the nature of your request.