Job Description

About Fratello

Fifty years in. Still obsessed.

Fratello is a specialty roaster with a 50-year family legacy and a modern, uncompromising edge. We roast with precision, source directly from farmers (who we know personally), and obsess over flavour... because our customers can taste the difference between just good and exceptional.

Our community is made of baristas who refuse to cut corners, chefs who center menus around our beans, and home brewers who start every morning with cafe-quality coffee.

What makes us different?

Transparency. Craft. And a relentless commitment to quality, from green bean selection to the final pour. We've earned a fiercely loyal following across some of Canada's most respected cafes, restaurants, and homes.

As we scale both wholesale and direct-to-consumer, we're not just hiring a marketer. We're hiring someone to help shape the creative future of our brand.

A small test for applicants who read carefully: If you make it to the interview stage, we'll ask you to name three cafes or restaurants that brew our coffee. Consider it a filter for curiosity and attention to detail.

Your Role:

This is your lane: creative direction, brand voice, strategy, and operational excellence.

You'll lead partnerships, manage freelancers, collaborate closely with founders to ensure the Fratello story is told with clarity and care.

You'll also be supported from day one by:

Performance marketing agency Freelance designer for packaging + brand assets Photographer producing weekly content Copywriter assisting with ads and email
Your role is to orchestrate the entire creative engine - so be prepared to take relentless ownership. This is your opportunity to shape a premium brand at a pivotal moment--and prove you're an A-player in the process.

What You'll Actually Do

Direct the performance marketing agency

: Set goals, approve strategies, analyze results, and optimize delivery

Coordinate product launches and cross-team workflows

: Ensure smooth execution from sales/ops through to fulfillment and digital listings

Guide organic social strategy

: Review and approve monthly content calendars, ensure brand voice/tone consistency; freelancers and team support execution

Oversee creative direction

: Brief, review, and approve assets (ads, emails, landing pages, brochures, POS materials)

Own the promotional calendar

: Track timelines and campaign milestones across departments

Lead weekly marketing syncs

: With founders and partners to ensure alignment and accountability

Refine systems

: Build repeatable workflows and documentation to streamline execution and scale operations

You're Perfect If You...

Have 5-8 years in marketing, ideally with premium CPG, specialty retail, or hospitality brands Can orchestrate agencies, freelancers, and internal stakeholders toward a clear outcome Understand both B2B brand-building and B2C performance tactics Can write clear briefs, give concise feedback, and protect creative standards Value exceptional excellence and premium brand standards Build simple, repeatable systems to prevent future bottlenecks Are comfortable working in a hands-on, founder-led company where details matter

What We Offer

Office-based (Calgary), with flexibility for occasional remote work Direct access to leadership and meaningful ownership of your lane A team of freelance support already in place (design, copywriting, photography, paid media) $85,000-$95,000 salary (based on experience) 3 weeks paid vacation, plus Alberta statutory holidays Full health benefits (after probation)

To Apply

Send us:

2-3 examples of work you've led or created that reflect your ability to support a premium craft brand
Candidates invited to interviews should be ready to speak to:

Vendor or team management experience Feedback on Fratello's current digital presence What your first 30 days would look like in this role
Job Type: Full-time

Pay: $85,000.00-$95,000.00 per year

Benefits:

Casual dress Dental care Extended health care On-site parking Store discount Vision care
Application question(s):

Are you able to work on-site in Calgary full-time (with occasional flexibility)? Please provide 1-2 links to work you've led (campaigns, brand work, ads, landing pages, or creative direction). Briefly describe your experience managing agencies or freelancers.
Work Location: In person