Job Description

Job Title:

Senior Brand & Growth Marketing Manager

Location:

In Person - Calgary, AB

Job Summary
We are seeking a

strategic, data-driven, and execution-focused Senior Brand & Growth Marketing Manager

to lead our integrated marketing operations across multiple brands.
This role demands a

rare hybrid of creative direction, analytical thinking, and hands-on sales execution

. The successful candidate will be responsible for

building brand presence, optimizing digital channels, and driving measurable revenue growth

across both online and offline platforms.

You will oversee the entire marketing ecosystem -- from

SEO keyword research, content planning, and social media management

to

brand storytelling, partnership marketing, and client acquisition campaigns

.
This position requires someone who thrives in a fast-paced environment, can lead cross-functional collaboration, and isn't afraid to get into the details -- from campaign setup to pitch meetings.

Responsibilities

Develop and execute holistic brand and growth marketing strategies across multiple brands and platforms. Manage all digital marketing operations including

SEO, SEM/PPC, social media, influencer partnerships, and email campaigns.

Conduct keyword research, trend analysis, and competitor benchmarking to guide campaign decisions. Build and manage monthly marketing calendars, aligning brand initiatives with measurable KPIs. Lead the creation of digital assets and branded content using Adobe Creative Suite (or by directing designers/agencies). Collaborate with the sales team to

develop B2B and B2C strategies that convert leads into customers.

Analyze campaign data and web performance metrics to continuously refine strategies and maximize ROI. Oversee brand consistency across all touchpoints, from packaging to digital presence. Present monthly marketing reports and growth insights directly to executive leadership.

Experience & Requirements

Bachelor's degree in Marketing, Business, or a related field (Master's preferred). Minimum

5+ years of proven success in brand, performance, or growth marketing

roles. Strong command of digital analytics tools (Google Analytics, Meta Ads Manager, SEO platforms, etc.). Proficiency with

Adobe Creative Suite

(Photoshop, Illustrator, Premiere) or equivalent visual tools. Demonstrated ability to manage multiple brand identities simultaneously. Strong understanding of e-commerce strategy, customer journey optimization, and CRM utilization. Comfortable leading campaigns

end-to-end -- from creative concept to direct sales execution.

Excellent verbal and written communication skills, with the confidence to present to executives and clients.

Why Join Us

You'll be part of a creative, high-performance team that manages

some of the most recognizable F&B brands in Western Canada.

If you are the kind of marketer who can

think like a strategist, execute like a producer, and sell like a closer

, this is the opportunity to truly own your impact.

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

Company car Company events Discounted or free food Employee assistance program On-site gym Paid time off Store discount
Ability to commute/relocate:

Calgary, AB T2P 2V6: reliably commute or plan to relocate before starting work (required)
Application question(s):

Please describe one marketing campaign you personally led that significantly increased sales or brand awareness. What was your specific role and measurable outcome? Which digital marketing platforms and tools do you use most confidently (e.g., Google Ads, Meta Ads Manager, SEO tools, analytics platforms)? Have you managed both online marketing and offline brand initiatives (e.g., social media + on-site events or B2B partnerships)? If yes, please give an example. Do you have experience handling multiple brands or clients at once? If yes, how did you manage priorities and deliver consiste
Education:

Bachelor's Degree (required)
Experience:

Managing brand and digital marketing campaigns: 4 years (required)
Work Location: In person