Job Description

A Proudly Canadian Company

, Yoplait Liberte has been crafting high-quality yogurt for over 50 years, using fresh milk sourced from local farms. Our iconic brands,

Liberte

, founded in Montreal in 1936, and

Yoplait

, which arrived in Canada in 1971, are rooted in tradition and innovation.


But we are much more than a dairy producer, we are a team of passionate professionals, united by strong values:

quality, innovation, and respect

.


At Yoplait, we believe in the power of food to bring people together and make life better. As part of our mission to nourish lives, we're looking for a Brand Manager who thrives in a dynamic, collaborative environment and is passionate about building brands that resonate with consumers and drive growth.

Your Impact

This role is more than managing a brand. It's about leading strategic initiatives, uncovering consumer insights, and delivering impactful marketing plans that shape the future of Yoplait in Canada.


As a Brand Manager, you'll be the strategic owner of one or more key brands within our portfolio. You'll lead cross-functional teams to define and execute brand strategies, drive innovation, and ensure flawless execution of marketing plans. Your work will directly influence consumer engagement, brand equity, and business performance.

What you'll be doing

Lead brand strategy:

Define and execute brand strategies that align with business goals, based on deep market analysis, consumer insights, and competitive intelligence.

Drive innovation and launches:

Lead the development and execution of new product launches and renovations, from concept to go-to-market plans, ensuring alignment with budget and timelines.

Build impactful campaigns:

Design and deliver marketing campaigns that strengther brand awareness, drive consumer engagement, and elevate brand equity.

Optimize performance:

Monitor brand KPIs, recommend strategic adjustments, and implement action plans to improve profitability and market share.

Collaborate cross-functionally:

Work closely with internal teams (sales, R&D, finance) and external partners to ensure seamless execution and a consistent brand experience.

Who you are

You hold a bachelor's degree in marketing, business, or a related field. You have solid experience in brand management, ideally in the CPG or food & beverage industry. You're a strategic thinker with strong analytical skills and a passion for consumer behavior. You're fully bilingual (English/French) You're a natural leader who thrives in cross-functional environments and knows how to influence without authority. You're creative, proactive, and solutions oriented. You're organized, detail-oriented, and comfortable managing budgets, timelines, and multiple projects.

The position is in hybrid mode and located in downtown Montreal.

Why join Yoplait Liberte Canada?

Authentic culture:

We value openness, respect, and teamwork. You'll be part of a team that supports each other and celebrates wins together.

Purpose-driven work:

Every campaign you lead helps us connect with families across Canada and deliver nutritious products they love.

Flexibility & balance:

We understand life happens, and our work environment supports well-being and adaptability.




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Entreprise fierement canadienne

, Yoplait Liberte fabrique depuis plus de 50 ans des yogourts prepares avec du lait frais et de qualite, provenant de fermes locales. Parmi nos marques emblematiques :

Liberte

, nee a Montreal en 1936, et

Yoplait

, arrivee au Canada en 1971.


Mais nous sommes bien plus qu'un simple producteur de produits laitiers : nous sommes une equipe de professionnels passionnes, unis par des valeurs fortes :

qualite, innovation et respect

.

Votre impact

Ce role va bien au-dela de la gestion de marque. Il s'agit de piloter des initiatives strategiques, de reveler des insights consommateurs et de mettre en oeuvre des plans marketing impactants qui faconnent l'avenir de Yoplait au Canada.

En tant que Chef(fe) de marque, vous serez responsable de la strategie et de la performance d'une ou plusieurs marques cles de notre portefeuille. Vous dirigerez des equipes transversales pour definir et executer des plans de marque, stimuler l'innovation et assurer une execution sans faille. Votre travail influencera directement l'engagement des consommateurs, l'image de marque et les resultats commerciaux.

Ce que vous ferez

Definir la strategie de marque :

Elaborer et mettre en oeuvre des strategies de marque alignees sur les objectifs commerciaux, basees sur l'analyse du marche, des tendances et des etudes consommateurs.

Piloter l'innovation et les lancements :

Diriger le developpement et l'execution des lancements de nouveaux produits et des renovations, en assurant le respect des budgets et des delais.

Creer des campagnes impactantes :

Concevoir et deployer des campagnes marketing qui renforcent la notoriete, stimulent l'engagement et valorisent l'image de marque.

Optimiser la performance :

Suivre les indicateurs cles, recommander des ajustements strategiques et mettre en oeuvre des plans d'action pour ameliorer la rentabilite et la part de marche.

Collaborer en transversal :

Travailler etroitement avec les equipes internes (ventes, R&D, finance) et les partenaires externes pour garantir une execution coherente et efficace.

Profil recherche

Diplome universitaire en marketing, gestion ou domaine connexe. Vous detenez une solide experience en gestion de marque, idealement dans l'industrie des produits de grande consommation (CPG) ou agroalimentaire. Experience en media strategique et campagnes publicitaires au Canada. Bilinguisme (francais/anglais) essentiel. Esprit strategique, competences analytiques solides et passion pour le comportement consommateur. Leadership naturel, capacite a influencer sans autorite hierarchique et a evoluer dans des environnements transversaux. Creativite, proactivite et orientation solutions. Rigueur, sens du detail et capacite a gerer budgets, delais et projets multiples.

Le poste est en mode hybride et localise au centre-ville de Montreal.

Pourquoi rejoindre Yoplait Liberte Canada ?

Culture authentique :

Un environnement fonde sur l'ouverture, le respect et l'esprit d'equipe.

Travail porteur de sens :

Chaque campagne que vous pilotez contribue a connecter nos produits aux familles canadiennes.

Flexibilite et equilibre :

Un cadre de travail qui soutient le bien-etre et l'adaptabilite.