Job Description

The Body Shop

When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good \xe2\x80\x93 that\xe2\x80\x99s us. Over 40 years later, we\xe2\x80\x99re proud to be pioneering cruelty-free beauty every step of the way. We\xe2\x80\x99re the original ethical beauty brand. We\xe2\x80\x99ve got a thing for empowering people and enriching our planet. We\xe2\x80\x99re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We\xe2\x80\x99re never afraid to stand up and speak the truth. We like to do things a little differently around here.

The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil\'s number one cosmetics manufacturer. Sustainable development has been the company\'s guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We\xe2\x80\x99re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who\xe2\x80\x99s not afraid to mix things up.

Your role in a nutshell

The Brand Director, NA is responsible for leading integrated Omni-Channel marketing campaigns & content across brand, retail and ecommerce / digital experiences. The mission of the role is to manage and support the cross-functional delivery of high impact, 360 Omni-Channel campaigns for the North American (NA) market. The Brand Director will: * Lead the NA campaign & content strategy, overseeing content planning, delivering brand propelling marketing programs that fulfil brand, performance and customer targets.

• They will also lead an emerging team of talented cross functional marketers developing their skills as they grow in their respective careers.

More about the role

• Lead NA marketing campaign and event activations - including market-specific content creation, supporting content strategy and omni-channel plan delivery
• Marketing campaigns in this context include the overarching Corporate Social Responsibility (Activism) strategy for the North American market
• Lead NA Campaigns & Content and manage Social Media & Public Relations disciplines and respective teams
• Primary relationship holder across key agency partnerships inclusive of media & creative
• Accountable for holding and fulfilling the planning process for 360 campaign delivery including:

• Campaign planning meetings, and process
• Channel & customer strategy from Omni-Channel stakeholders
• Full-funnel channel experience planning
• Manage PR and Social teams in the fulfillment of campaign and always on objectives
• Liaise with TBS global Marketing team/stakeholders on ongoing work projects (global and local)
• Consistently report and wrap up campaign efforts and performance
• Represent the team in weekly and monthly Trade meetings ensuring the market stakeholders are clear on marketing campaign plans
• Support NA Marketing & Activism VP with customer insight, market intelligence and campaign reporting
• Key stakeholder for NA Market with global Brand, Product and Customer teams

What we look for

• 10+ years Marketing experience in Omnichannel Retail / Brand / Product
• Multi-channel 360 campaign delivery a must

• New product launches
• Campaign launches (across selling channels)
• Digital & Ecommerce competence essential

Competencies include:

• Excellent Stakeholder management skills up to and including global director level.
• High Proficiency across Microsoft platforms (Xcel, PPt)
• Strong Commercial Acumen
• Clear communication and influencing skills
• Creative appreciation to brief and review marketing design and content.
• Project management capability to support plans across multiple touchpoints.

Talent Drivers

Collaborative Skills

Purpose

Commerciality

Leadership

Personal Conduct

The Body Shop