Job Description

Job Overview

OPA! of Greece - Canada's Favorite Greek Restaurant

OPA! of Greece is seeking a

Brand & Digital Marketing Manager

to join our team. If you have a passion for

brand storytelling, digital engagement, and data-driven marketing

, this is your opportunity to make a meaningful impact with one of Canada's

fastest-growing Greek food franchises

.

About the Role

Reporting to the

Director of Marketing

, the

Brand & Digital Marketing Manager

will be responsible for executing and supporting various marketing initiatives, including:
?

OPA! App & Social Media Management

?

Content Creation & Brand Development

?

Digital & Traditional Advertising

?

Event Planning & Promotional Campaigns

This role requires a

blend of creativity and analytics

, along with

strong project management skills

to drive marketing success.

Who You Are

You thrive in a

fast-paced environment

, balancing multiple projects with

creativity, strategic thinking, and attention to detail

. You have strong

communication and content creation skills

, a

data-driven mindset

, and the ability to collaborate across teams. You're not just a marketer--you're a brand builder with a

passion for storytelling and engaging audiences

.

Key Responsibilities

OPA! App & Digital Marketing

Manage and optimize the

OPA! App

, ensuring content engages users and aligns with business goals. Track app performance using

analytics tools (Google Analytics, Firebase, etc.)

, focusing on key performance indicators such as

user retention, engagement, session length, and conversion rates

. Provide insights to influence

marketing strategies and cross-functional decision-making

.

Content Creation & Social Media

Develop and manage

engaging digital content

for the website, social media, and out-of-home (OOH) media (billboards, bus backs, TV). Oversee and analyze

marketing campaign performance

, providing insights and recommendations.

Brand & Traditional Marketing

Approve and manage

in-store marketing materials

, print vendors, and digital/traditional media assets. Create

branded interior graphics

for new store builds and renovations. Support franchisees with

local store marketing initiatives

(print/digital assets). Monitor and manage

company Google Reviews

daily.

What You Bring

5+ years of experience

in a marketing role (agency or in-house).

Proficiency in Photoshop & content creation

tools. Strong

analytical and problem-solving skills

with experience in

data-driven marketing

. Familiarity with

content management systems (CMS) and analytics tools

. Ability to manage

multiple priorities and tight deadlines

in a fast-paced environment. Strong

team leadership, communication, and project management skills

.

Why Join OPA! of Greece?

Full-time role with competitive salary & benefits.

Work with a

passionate and dynamic team

in a growing franchise.

Opportunities for creativity & innovation

in digital and brand marketing.

Apply Now!

Interested candidates, please submit a cover letter along with your resume to

Mike MacDonald

at

mikemacdonald@opasouvlaki.ca

About OPA! of Greece

Founded in

1998

, OPA! of Greece started with a single location in

Calgary's Market Mall

and has since grown to become

Canada's largest and fastest-growing Greek food franchise

, with

117 locations from British Columbia to Ontario

. Our passion for

fresh, healthy Greek food and legendary customer service

continues to drive our success.

Job Type: Full-time

Pay: From $63,500.00 per year

Benefits:

Dental care Extended health care Paid time off
Work Location: In person