Job Description

Division: Marketing - Network Brand: Global TV
Work Status: Full-Time
Location: Toronto, ON (Hybrid)
About the Role:
Are you a creative and driven communicator passionate about television, storytelling, and engaging audiences? The Global TV Marketing team is looking for a dynamic Brand Associate to help plan, execute, and optimize marketing campaigns for one of Canada's most-watched broadcast networks.
Reporting to the Sr. Marketing Manager, Global TV, and Trade & Affiliate, you will work closely with cross-functional teams to bring Global's biggest series to life across on-air, digital, social, radio, and multi-platform channels. From managing campaign workflows to ensuring brand consistency, this is an exciting opportunity to support award-winning content and connect with millions of Canadian viewers each week.
You will contribute by:

• Supporting the development and execution of strategic priorities for Global's primetime schedule.
• Coordinating brand and tune-in campaigns across on-air, digital, social, multi-platform, and OOH channels.
• Managing the delivery of media campaign assets to both external media vendors and Global's owned-and-operated (O&O) platforms, ensuring all files meet technical requirements, deadlines, and quality standards.
• Maintaining organized campaign delivery workflows, documentation, and version control to support flawless paid campaign execution.
• Leading day-to-day project management of campaign deliverables, including timelines, work-back schedules, approvals, and cross-functional alignment.
• Collaborating with in-house Creative, Media, PR, Social, Digital, On-Air Promotion, Sales, and Programming teams to ensure seamless campaign execution.
• Acting as a brand steward across all consumer touchpoints, ensuring assets are on-brand, on-strategy, and aligned with network positioning.
• Preparing and distributing campaign briefs, asset lists, and production documentation for internal teams and external partners.
• Tracking campaign performance, monitoring insights, and supporting post-campaign reporting to inform future planning.
• Maintaining marketing grids, campaign trackers, and asset libraries to ensure visibility and accuracy across teams.
• Staying current on entertainment, marketing, digital, and audience consumption trends to inform creative and strategic thinking.
• Supporting brainstorms and ideation sessions for new show launches, priority campaigns, and premiere strategies.

Skills and experience you will bring:

• Post-secondary education in Marketing/Communications or equivalent
• 2-4+ years of experience in Marketing, Broadcasting, Agency, Digital Marketing, or a related field.
• Experience working cross-functionally with creative, media, PR, social, or production partners.
• Strong understanding of integrated marketing campaigns, including on-air, social, digital, CTV/OTT, and multi-platform executions.
• Proven ability to manage complex projects and coordinate multiple teams and deadlines simultaneously.
• Exceptional written and verbal communication skills, with the ability to collaborate and influence cross-functional stakeholders.
• Solid experience writing marketing or creative briefs that drive clarity and alignment.
• Familiarity working with creative or production teams to deliver a variety of media assets (on-air, digital, social, video, radio, and display).
• Strong organization skills with experience developing timelines, work-backs, or project management documents.
• Data-driven mindset with the curiosity to analyze performance, extract insights, and apply learnings.
• Proficient in Microsoft Office: Teams, Excel, PowerPoint, Word; experience with SharePoint is an asset.
• Ability to work cooperatively and collaboratively with all levels of employees, management, and external partners.
• A 'big picture' perspective, yet willing to 'roll up the sleeves' and do whatever it takes to get the job done.
• Passion for television, entertainment marketing, and audience engagement.

Application Deadline: December 8, 2025

Skills Required