Job Description

Division: Marketing/Promotions
Work Status: Full-Time
Location: Toronto, ON (Hybrid)
About the Role:
The Brand Associate - New Platform Marketing will be responsible for the planning and coordination of marketing initiatives for Corus' streaming services and emerging platforms (STACKTV, TELETOON+, Global TV App). Reporting to the Manager, New Platform Marketing, you will work with marketing strategists for each of Corus' streaming products as well as in-house Creative, Media, PR, Digital, Social, and Brand teams to plan and execute marketing campaigns.
You will contribute by:

• Coordinate creative advertising production for STACKTV, TELETOON+ and the Global TV App across TV, radio, pre-roll, display, social, and search assets.
• Work closely with the Brand Manager to support in executing the marketing strategy for each of Corus' New Platforms products.
• Manage end-to-end delivery of multi-channel marketing campaigns, including work-back schedules, deadline management, and ensuring all assets meet technical and quality standards.
• Maintain organized campaign workflows, documentation, and version control to ensure accurate and timely execution.
• Liaise with Corus' On-Air promotion team to leverage non-commercial broadcast inventory to promote New Platforms products.
• Build and maintain a centralized marketing asset library to support internal teams and streaming platform partners.
• Responsible for ensuring all creative assets and required deliverables for marketing campaigns and initiatives are delivered to the appropriate cross-functional teams and external partners.
• Assist in the planning, strategy, and execution of all marketing projects for Corus' streaming services. Including brainstorming on new marketing opportunities and collaborating with network + brand marketing teams.
• Stay current on industry trends, tools, and best practices to continually enhance marketing effectiveness.
• Work with in-house media, social and creative agencies to brief, plan and execute integrated marketing campaigns.
• Act as brand steward to ensure all touch points (incl. on-air, online/social, sales, multi-platform, and programming) are on-brand and on-strategy.
• Monitor performance and leverage insights to recommend performance improvement strategies and plans.
• Maintaining and updating required marketing grids, trackers, and project documentation.

Skills and experience you will bring:

• Bachelor's degree in marketing or equivalent
• 2-4 years of marketing or advertising experience in an agency or in-house environment.
• A firm understanding of integrated marketing campaigns, including Creative, Media, PR, Research, Social, Web and Product Design.
• Proven track record of managing projects that require the coordination of multiple teams delivering against deadlines.
• A strategic thinker with an eye for impactful advertising/creative, able to support the development of effective campaigns.
• Experience working with advertising creative and production teams. Delivering a variety of media assets (including Online Video, Display Ads, Social, and TV/Radio).
• Fluent use of Microsoft Office (Teams, PowerPoint, Excel, etc.). Experience using Microsoft SharePoint would be ideal.
• Understanding of how to write a marketing brief and experience briefing creative and media teams.
• Effective written and oral communication skills. A strong collaborator and ability to manage expectations with multiple stakeholders.
• Strong organizational skills and experience creating work back schedules or project management documents.
• Experience working on a streaming service or entertainment industry is considered an asset.
• A passion for building brands and working with new products.
• Data-driven and curious/analytical by nature.
• Ability to work cooperatively and collaboratively with all levels of employees, management, and external partners.
• A 'big picture' perspective, yet willing to 'roll up the sleeves' and do whatever it takes to get the job done.

Application Deadline: December 8, 2025

Skills Required