Job Description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

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Role Summary

We are seeking a passionate and results-driven leader to join our team. The ideal candidate will be responsible for the strategic growth of member benefits and health products within Sun Life Health. They will also be responsible for increasing member engagement and satisfaction across a variety of channels and digital assets through close collaboration with our business teams and execution partners. The role will be accountable for the development and execution of growth strategies with considerations for client needs, product design, pricing, distribution, marketing, and communications. This role requires a strategic thinker with a strong understanding of the group benefits market, client behaviour and needs, and sales acumen. The candidate will be at the forefront of ensuring we are delivering a superb member experience, deeply understanding our clients and meeting them in the moments that matter with innovative solutions that allow them to achieve lifetime financial security and live healthier lives.

What will you do?

Meet growth targets for key member-related products including voluntary benefits, rollover offerings, and health solutions

+ Build and execute comprehensive strategies to grow the addressable member base and increase uptake
+ Collaborate with the product development team to identify opportunities for innovation and improvement in our offerings
+ Work closely with partners in Business Development (BD) and the Client Experience Office (CXO) to execute on sponsor-level initiatives and campaigns
+ Partner with other BUs including Retail, Advice & Solutions (RA&S) and the Client Solutions Centre (CSC) on our rollover products and strategies
+ Collaborate with the Health Products and Partnerships team to advance member uptake and usage of our health solutions
Increase GB member engagement and satisfaction

+ Partner with leaders in the CXO to prioritize and align on key member experience improvements across our digital assets
+ Work with the business and the CXO to develop and structure processes and governance for driving optimal communication strategies, messaging, and prioritization
+ Partner with platform owners to drive marketing campaigns across digital channels
+ Monitor and report on the effectiveness of sales and marketing initiatives, making data-driven recommendations for improvement.
Build and maintain strong relationships with key stakeholders, including clients, partners, and internal teams Stay up-to-date with industry developments and competitor activities to identify new opportunities for growth. Lead and support other BU initiatives that impact GB members

What will you need to succeed?

Familiarity with Group Benefits and/or Individual Insurance Products, especially in the Life and Health domains Familiarity with selling in a D2C environment, especially via digital tools/platforms/interfaces Entrepreneurial, 'business-development-like' spirit Capable of leaning into the full end-to-end process - strategy building, liaising with product, working with digital/technical teams, go-to-market activities, etc. Experience with digital customer environments, optimizing for experience/satisfaction/outcomes Experience with marketing and communications Comfortable working across many stakeholders, facilitating key partnerships, and collaboration Bachelor's degree in Business Administration, Marketing or a related field. Strong analytical skills and the ability to interpret data to make informed decisions. Excellent communication and interpersonal skills. Creative thinker with the ability to develop innovative strategies. Experience leading, engaging, and motivating a team to deliver their best work A minimum of 10 to 12 years of related working experience As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required

for Quebec only

for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

What's in it for you?

A competitive salary and bonus program, based on market scale A flexible group insurance program starting on your first day of work to meet your needs and those of your family. Time off that allows you to focus on the moments that matter most. 20 vacation days per year. Our Share Ownership Program gives you the opportunity to invest in Sun Life while benefiting from employer matching contributions. We are proud to be included in Great Place to Work's 2025 list of Canada's Best Workplaces. A warm, supportive, and inclusive culture. As this position is posted in several locations, we specify that bilingualism (French, English, both oral and written) is required

for Quebec only

for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.


Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.


Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.


We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.


We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

135,000/135 000 - 220,000/220 000

Job Category:

Business Development - Non Actuarial

Posting End Date:

25/07/2025