The Associate Marketing Manager will be responsible for supporting and helping to execute marketing strategies for the Canadian market. Specifically, the individual will collaborate with the channel leads to execute Go-To-Market strategies and tactics that strengthen our brand and product adoption.
This person must be customer-centric, a self-starter with proven ability to execute and work independently. She/he must work effectively cross-functionally, with sales, product management, clinical education, legal and external partners.
Role expectations
In collaboration with the Channel marketing leads, implement go-to-market strategies and commercial marketing efforts to expand market share and pursue growth targets.
In collaboration with the Channel marketing leads, create & execute product launch plans.
Lead digital & email communication to customers, including creation, localization and translation.
Manage a range of projects that support our strategic and tactical efforts including the localization and translation of customer-facing marketing materials (brochures, emails, web pages, trade advertising, etc.)
Conduct campaign reporting and analysis that evaluates campaign/communication performance, response rates, registrations, and all campaign variables
Plan and execute key dental conferences
Collaborate with cross-functional teams to execute on projects, programs, and campaigns
Develop and maintain relationships with external agencies/vendors and stakeholders across the NA organization, including sales, marketing, finance, and operations.
Other responsibilities, projects and duties may be assigned as required
What we're looking for
4+ years of marketing or related experience, dental or medical device marketing preferred
Prior experience in medical/dental marketing or sales preferred
BSc or BA required
Digital marketing experience an asset
Customer-oriented with a passion for delivering results and an ability to inspire the same for their team.
Excellent writing, presentation and communication skills
A demonstrated proficiency in the use of Project Management Software, MS Word, MS Excel, PowerPoint
Demonstrated ability to identify customer needs and create solutions to meet those data driven needs
Effective communication skills (written, oral, & presentation
Strong analytical skills
Ability to work cross functionally with individuals in an organization and understand their needs/motivations and manage complex cross-functional projects
Self-motivated problem-solver and thought-leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
Ability to travel up to 15%
Legally entitled to work in Canada
Important Notes:
This posting is for an
existing vacancy
within our organization.
Canadian work experience is not required
for this position. We welcome applicants from all backgrounds.
Please note that
artificial intelligence (AI)
may be used in the screening and assessment of applications for this role.
Pay Transparency
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate's pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
About Align Technology
Your growth and well-being:
At Align, every smile matters. We're committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.
Employee-exclusive discounts on Invisalign products.
Learning opportunities through online learning resources and support for your individual development plans.
Inclusive, global workplace that fosters collaboration, recognition and belonging.
Country and/or role specific details will be shared with you by your recruiter during the interview process.
Discover Align:
We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.
Align's core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another-- ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.
We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.
At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time.
As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.
Eager to learn how we embrace our global differences and nurture employee well-being?
Explore Align's culture here!
Want to discover more about
exocad
and
Cubicure
? Click on their names for additional information.
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Equal Opportunity Statement:
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
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