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Do you have a passion for creating compelling marketing strategies and go-to-market campaigns? Do you have a strong understanding of financial products and experience working within a distribution sales model? If you answered yes, we want to hear from you!


This is a fantastic opportunity to work with a team of passionate marketers who are focused on delivering an exceptional experience for customers, strong results for our business, in a fun & high-performing environment.


The successful candidate will have experience building marketing strategies, creating data-informed marketing plans and leading the execution of go-to-market initiatives designed to make a difference in the lives of Canada Life clients (existing and new), as well as those who distribute our products and services.


What you will do

• Integrates business goals and project objectives into customer-centred marketing strategies
• Partners with the customer experience, data and insights teams to understand the end-client and identify marketing opportunities based on insights, market research and other relevant data
• Translates complex product information into compelling stories that drive audiences to act
• Leads the design and delivery of integrated marketing plans, including planning of paid advertising, digital and social media marketing campaigns
• Supports distribution channels and wholesalers to more effectively market and position products and services
• Fosters strong relationships with business partners such as Insurance Product Solutions, Insurance Operations and Advisory Network
• Ensures brand consistency and effectiveness across channel audiences and marketing mediums (print, digital, social)
• Evaluates performance of project strategy and execution of tactics, using key learnings to inform continuous improvement

What you will bring

• A skilled marketer with 5+ years\xe2\x80\x99 experience, preferably in the financial/business industry
• A strong communicator and project leader accustomed to collaborating with internal and external partners to articulate, influence and execute a strategy or initiative
• Experienced in multi-disciplined marketing: product, agile, digital, distribution etc.
• A data enthusiast, experienced in collecting data, analyzing research and reporting on findings and recommendations
• A strong problem solver who makes informed decisions
• Able to build a sense of trust and rapport that creates collaborative and productive working relationships with business partners and colleagues
• Independent worker who can manage multiple tasks and responsibilities; and a team player who works collaboratively in a matrix environment
• A graduate from a post-secondary institution, specialized in a related field

Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto, London.


Be your best at Canada Life- Apply today!


Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.


You can be your best here. You\xe2\x80\x99re part of a diverse and inclusive workplace where your career and well-being are championed. You\xe2\x80\x99ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.


Together, as part of a great team, you\xe2\x80\x99ll deliver on our shared purpose to improve the well-being of Canadians. It\xe2\x80\x99s our driving force. Become part of a strong and successful company that\xe2\x80\x99s trusted by millions of Canadians to do the right thing.


Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we\xe2\x80\x99re one of Canada\xe2\x80\x99s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.


We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.


Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted.


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