Job Description

Description :
Looking for an opportunity to make a real impact? We're currently recruiting for an Associate Marketing Manager, Content & Social Media to join our amazing team of talented employees. Our office is in Mississauga, Ontario, so we're ideally looking for a candidate in the Greater Toronto Area.
Boston Pizza International has been recognized as one of Canada's 50 Best Managed Companies since 1994. Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 370 restaurants in Canada and more than $1 billion in annual sales. We hope you'll consider joining us!
What you do:
Reporting to the Manager, Marketing Content & Social Media, the Associate Marketing Manager, Content & Social Media is responsible for developing compelling, high-quality content across multiple platforms, with a primary focus on social media. The ideal candidate brings a strong grasp of social media trends, storytelling techniques, and audience engagement strategies. This role involves crafting content strategies and concepts, producing multimedia assets, and collaborating with cross-functional teams to drive brand affinity and support broader marketing objectives.
In this role you will be expected to:

• Support in the ideation, design and production of marketing assets, including social media posts, website content, email campaigns, etc.
• Assist with developing a content calendar and plan monthly content for all owned social channels: Facebook, X, Instagram, LinkedIn and TikTok
• Immerse in social platforms, your goal is to create high-quality, engaging, relevant content including photos, videos and graphics that boost engagement but also expand our reach within our community
• Develop, produce, and edit video/reel content to be used on our social platforms and can create storytelling techniques that will keep our audience engaged and showcase our brand online
• Be equally comfortable in front of and behind the camera
• Write engaging and on-brand copy that speaks to our audience
• Schedule posts, stories and video content on all social media platforms
• Assist with sourcing and managing UGC creators and influencers to produce captivating content
• Stay attuned to the latest trends, best practices and find innovative ways to sculpt our brand's image online
• Jump on in-the-moment trends while remaining authentic to the distinctive voice and personality of our brand
• Collaborate with internal marketing teams to develop cross-platform content strategies
• Dive into data and analytics, analyzing content performance and leverage this insight to make data-driven decisions and assist in adjusting our strategy as needed

Who you are:

• You have a post-secondary degree in Marketing, Communications, Public Relations or a related field
• You have 1 - 2 years of progressive experience in social media marketing, content management, and brand management, preferably in the food or hospitality industry
• You have strong knowledge of all social media platforms (Facebook, X, Instagram, LinkedIn, TikTok etc.)
• You are proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) and social media management tools (Hootsuite, Emplifi etc.)
• You have photography, videography and editing skills, transforming raw footage into polished content
• You have knowledge of social media analytics and the ability to interpret data to make informed decisions
• You are a creative thinker and storyteller who can create diverse styles and formats
• You are comfortable in front of and behind the camera
• You have strong time management, can handle multiple projects and meet deadlines without compromising quality
• You are a collaborative team player with strong communication skills
• You have excellent writing skills including grammar, punctuation and creativity
• You have an endless curiosity as to what motivates and inspires consumers
• You have a passion for social media, and staying up-to-date with the latest trends and techniques
• You are passionate about the brand and have a keen interest in food, sports, and the hospitality industry

Why you want to work with us:

• We're a strong Canadian brand with a hospitality focus, embracing a work-hard, play-hard philosophy;
• We're an organization with a strong emphasis on team culture
• Our entrepreneurial roots support a culture of collaboration
• We're always looking to promote internal talent
• We have a tight-knit team to support you every step of the way

What's next:

• If you're interested, send us your resume
• If you're not interested but know someone who might be, share this job posting with them
• If we're interested, we'll reach out to you to schedule a phone screen
• If you continue to be a prime candidate, we'll schedule a virtual interview
• If you're our leading candidate, we'll check your references and provided they're as good as we expect, we'll extend you an offer
• Please be able to provide samples of social media pictures and videos you have created

At Boston Pizza International, we are committed to a culture that welcomes, encourages, and celebrates the diversity of our team members. Our commitment extends to providing equal opportunities and accommodations throughout our recruitment process. If you require accommodations in our recruitment process, we encourage you to inform the recruiter and/or hiring manager.
#BPICareers
Experience : 1 years: progressive experience in social media marketing, content management, and brand management, preferably in the food or hospitality industry

Skills Required