Job Description

Job SummaryJoin the Digital Technology dynamic team as the Associate Director of Digital Content Development and play a key role in shaping our digital presence at RBC Capital Markets. As a tech leader, you will leverage new and core technologies and innovative strategies to ensure our digital content and campaigns connect effectively with our audience. In this role, you will have the opportunity to lead a diverse, talented team, drive impactful initiatives and contribute to the evolution of our digital ecosystem.What will you do?Lead the development and execution of the digital content strategy aligned to marketing and other organizational objectives while helping to drive and shape the long-term digital content delivery visionManage a team of web content developers and partner effectively with marketing leadership, content creators, UI/UX designers fostering a collaborative and high-performing cultureOversee and help execute on creation, editing and publishing of web content across multiple digital platforms ensuring consistency, accuracy, and adherence to brand and digital guidelinesContinuously analyze web performance metrics and client feedback to optimize the user experience, underlying technology and remediate any deficiencies effectivelyIdentify and implement new technologies and platforms to enhance content management delivery, execution of digital marketing campaigns and help drive deeper client relationships through analytics and insightsCollaborate cross-functionally with marketing, corporate communications, UI/UX, development and support functions as well as vendors to align with overall business objectives.Ensure compliance with legal and regulatory requirements, as well as adherence to cybersecurity, accessibility and other industry best practicesWhat do you need to succeed?Must have:5+ years of technical experience in digital content management or web development, with at least 3 years in a management roleExpert in web content development and have leveraged content management systems (OpenText TeamSite/LiveSite or similar) and SEO best practices (SEM Rush)Hands-on experience with HTML, CSS, JavaScript with good understanding of responsive and mobile-first design.Have a strategic mindset and ability to develop and execute comprehensive digital content programs aligned to the organizational goalsFamiliarity with personalization, content targeting and tools to tailor digital content based on user behavior, preference, and demographics.Nice-to-have:Financial services experience or other highly regulated environmentExperience in delivery and execution of the cross-channel marketing campaigns including email marketing, social media marketing, paid advertising to complement web content micrositesKnowledge of platforms such as Marketo or Salesforce Marketing cloud to execute on outreach campaigns as well as ability to analyze campaign performance metrics and insightsWeb analytics platforms (Google Analytics, CrazyEgg), media delivery platforms (BrightCove, Captivate)Experience using frameworks such as React, Angular, Vue with RESTFul APIs to build rich UI experiencesWhat\xe2\x80\x99s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.Leaders who support your development through coaching and managing opportunities.Work in a dynamic, collaborative, progressive, and high-performing team.A world-class training program in financial services.Flexible work/life balance options.#LI-HYBRID#LI-POST#TECHPJROAR #668365073Job Skills Agile Methodology, Application Development, Application Integrations, Application Maintenance, Applications Architecture, Cascading Style Sheets (CSS), Commercial Acumen, Digital Marketing Technology, Enterprise Application Delivery, Git, Information Technology Management, JavaScript, JSON, Programming Languages, React.js, RESTful APIs, Software Development Life Cycle (SDLC), System Applications, Taking Initiative, User Experience (UX) Design, Web Content ManagementAdditional Job DetailsAddress: RBC CENTRE, 155 WELLINGTON ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: Capital MarketsJob Type: RegularPay Type: SalariedPosted Date: 2024-04-25Application Deadline: 2024-05-09Inclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Royal Bank of Canada