Job Description

Assembly is part of Stagwell, the challenger network built to transform marketing, and we pride ourselves on being the modern alternative to the status quo. Assembly\'s mission is to find the change that fuels growth through a unique Assembly of data, talent and tech that drives business growth. Assembly is the global omnichannel media agency that not only guarantees performance but delivers media + business, technology, and data consulting solutions to the biggest brands on the planet. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people.

ICYMI: Assembly was named Ad Age\'s first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List!

Assembly is looking for an Associate Director, Paid Search who will be accountable for all aspects of their assigned client\'s Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and coordinators). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

Responsibilities:

• Oversight of client performance-based programs - Orchestrate large-scale SEM programs
• Set the strategic vision for all SEM programs
• Work with Display Directors to understand and execute on integrated media solutions
• Oversee a team that analyzes the results and provides optimization recommendations while the media is live
• Handles Vendor relationships
• Works with sophisticated bid management strategies
• Work on advances analytics
• Present all QBR/Monthly/Weekly and ad-hoc documents
• Responsible for overall media objectives and strategies that fulfill client business goals
• Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology
• Looks at our products and associated available metrics - and advises how to use them / integrate them with overall platform
• Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education

Requirements:

• 5+ years SEM experience
• 2-3 years\' experience in team management
• Strong understanding of the technology behind Engine performance
• Extensive knowledge of Google Analytics/Adobe Analytics
• Experience in both ROAS/ROI and CPA goal related SEM Programs
• Understanding of how SEO works with SEM
• Heavy forecasting experience
• The ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture
• Strong Experience using search engine and bid management platforms
• Excellent written and verbal communication skills, specifically in presentations and speaking to senior level client contacts
• Experience with large budget SEM management
• Highly developed organization and communication skills is a must
• Bachelor\'s Degree

Why Assembly?

• We\'re truly a people-first organization. That\'s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies.
• We care deeply about social and environmental Impact - we have dedicated Impact Champions who collaborate with our in-house Impact team to help leave the world better than we found it.
• We have amazing Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us.
• We\'re part of Stagwell, the challenger network built to transform marketing. We\'re nimble, digital-first, and quickly growing to take on the biggest legacy hold cos.

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

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