Job Description

Date Posted: 06/26/2023
Req ID: 32264
Faculty/Division: University of Toronto Communications
Department: University of Toronto Communications
Campus: St. George (Downtown Toronto)
Position Number: 00054662

Description:

About us:

Founded in 1827, the University of Toronto is Canada\'s top university with a long history of challenging the impossible and transforming society through the ingenuity and resolve of its faculty, students, alumni and supporters.

We are proud to be one of the world\'s top research-intensive universities, bringing together top minds from every conceivable background and discipline to collaborate on the world\'s most pressing challenges.

Our community is a catalyst for discovery, innovation and progress, creating knowledge and solutions that make a tangible difference around the globe. And we prepare our students for success through an outstanding global education rooted in excellence, inclusion and close-knit learning communities.

The ideas, innovations and contributions of more than 640,000 graduates advance U of T\'s impact on communities across the globe.

Together, we continue to defy gravity by taking on what might seem unattainable today and generating the ideas and talent needed to build a more equitable, sustainable and prosperous future.

Brand Hub within the University of Toronto is responsible for marketing strategies and campaigns that lift U of T\'s profile, reputation, and relevance locally and globally and help secure greater interest, engagement, advocacy and investment in the university. Using an in-house agency model, we work with divisional stakeholders to implement multichannel marketing communications solutions that support the University\'s highest aspirations and priorities.

Your opportunity:

Reporting to the Director, Digital Marketing and Communications, the Associate Director, Digital Marketing and Communications is responsible for overseeing the day-to-day work of the Brand Marketing Digital team.

The Associate director is responsible for providing strategy and oversight on core Brand Marketing digital services. This includes overseeing all digital components of university-wide brand marketing campaigns and initiatives, overseeing and managing all Brand Marketing web properties including the university-wide Brand Portal, as well as developing and overseeing divisional digital services and support.

Working closely with designers, UX specialists, writers, and strategists, the Associate Director leads the management of the university-wide Brand Portal ensuring that it is a user centered and beneficial tool to empower brand building throughout the U of T community.

The Associate director oversees the central digital marketing consultation service at the University of Toronto. This service provides expert support for groups looking to embark on digital projects such as websites development and paid digital marketing from a consultative standpoint. This role will help develop, implement and execute ongoing training and learning opportunities for staff across the University according to digital best practices. The Associate director develops close working relationships with various groups across the University involved in digital projects from a security, IT and AODA perspective.

Your responsibilities will include:

• Develop digital media plans that support marketing/communications strategy
• Enable thoughtful integration of digital and social channels in marketing communications strategy
• Recommend and manage tracking of digital components (paid ads, social posts, website, etc.)
• Develop strategies for marketing campaign landing pages and website enhancements in support of marketing campaign objectives
• Perform research and competitive analysis to maintain knowledge of industry best practice
• Manage brand marketing digital properties including the university-wide Brand Portal Advise internal stakeholders on strategic approaches and tactics for digital projects and definition of key performance indicators
• Develop and oversee training, guidelines and resources for best-practice digital marketing for the University community
• Cultivate ongoing, high-profile prospective partnerships that advance strategic agendas
• Liaise with stakeholders throughout the project to provide updates and ensure objectives are captured
• Input in annual marketing planning and provide assessment, reporting and optimization recommendations for digital marketing initiatives
• Foster stakeholder engagement and maintaining relationships with project partners
• Research and identify best quality vendors for digital marketing projects that are both effective and efficient

Qualifications:

Essential Qualifications:

• Bachelor\'s degree in business, digital marketing, communications or equivalent combination of education and experience.
• Six to seven years of progressively responsible professional experience developing, implementing and evaluating digital and communications plans including agency and consulting experience.
• Experience in online communication tools, project management, information management and creative management skills
• Experience in communications management, with extensive experience successfully managing online and digital communication tools
• Experience creating and executing digital content and social media strategy
• Experience using analytic platforms: Google Analytics and Social Listening tools
• Demonstrated experience with digital measurement and associated analytics and reporting tools to develop comprehensive reports
• Experience providing advice and solutions for highly complex digital challenges to senior level client portfolios and within a multi-stakeholder environment
• Demonstrated experience in working successfully in large, complex organization, balancing multiple assignments and deliverables simultaneously
• Strong knowledge of social media trends and channels to be the subject matter expert
• Sound working knowledge of all aspects of web-based communications - from hardware infrastructure to site development, site design and navigation and content creation and maintenance.
• Strong project and team management skills; effectively manage and lead cross functional project teams in a collaborative environment.
• Demonstrated ability to complete project deliverables per target timelines and requirements
• Knowledge of SEO, SEM and Marketing Automation
• Strong decision-making skills demonstrated by strategies that move the organization forward, effective goal setting, action plans and evaluation of successes and failures.
• Ability to use professional expertise and thorough knowledge of clients\' needs to resolve problems in creative and effective ways.
• Multi-channel digital strategy and knowledge of current and emerging digital platforms.
• Ability to manage multiple resources effectively through collaboration and influence. Strong communication and presentation skills are required
• Excellent presentation skills

To be successful in this role you will be:

• Multi-tasker
• Organized
• Persuasive
• Problem solver
• Natural Diplomat
• Excellent Communicator
• Resourceful

Closing Date: 07/11/2023, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 16 -- $91,328 with an annual step progression to a maximum of $116,794. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Blythe Campbell

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact .

University of Toronto