Job Description

Overview

WonderFil Specialty Threads(TM) is an innovative thread manufacturer and wholesaler dedicated to producing the highest-quality specialty threads for the hobby sewing market. From concept to manufacturing and global distribution, we strive to make our products reliable, accessible, and inspiring for needlecraft enthusiasts in Canada, the USA, Australia, New Zealand, the UK, Japan, the Netherlands, Norway, Denmark, and Sweden.

Our mission is to support sewists, quilters, embroiderers, and cosplayers by offering a wide variety of specialty threads designed to spark creativity and deliver exceptional results. Whether it's wholesale partnerships with quilt shops and sewing machine dealers or direct engagement with makers at events, WonderFil is committed to making threads that fuel creativity across the globe.

Why this role

WonderFil Specialty Threads is expanding across Canada and the US. We're looking for an Assistant Sales Manager who can organize a growing team, turn data into decisions, and help execute plans that drive revenue--while keeping our standards for service and brand education high.

What you'll do

Lead day-to-day team operations for a sales group of ~5-7, fostering a consistent cadence of activity and results Host weekly sales meetings: set agenda, capture minutes, publish action items, and follow through Build and coordinate quarterly business plans; support campaigns and territory execution Analyze CRM data to monitor pipeline health, conversion rates, and forecast accuracy; deliver weekly/monthly reports Liaise with US and international teams to align pricing, programs, and timelines; support key accounts as needed Uphold CRM hygiene and improve sales process/enablement materials Consolidate market and customer feedback to inform product and training priorities Act as a right-hand support to senior leadership on coaching, escalations, show planning, and program rollouts

What success looks like (first 6-12 months)

Consistent meeting cadence with clear actions and follow-through Accurate forecasts and clean CRM pipelines across territories Clear quarterly plans with measurable goals and post-mortems Improved reporting quality (on time, insight-driven, visually clear) Strong collaboration with US/international counterparts and key accounts

What you bring

Self-motivated, goal-oriented operator with creative + logical thinking skills Strong analytical ability with proven experience turning data into reports Proficient in written and visual presentation Excellent interpersonal and communication skills; English required, French preferred Organizational and management strengths for coordinating a 5-7 person team Strong IT/computer skills; hands-on CRM (e.g., HubSpot/Salesforce) and Excel/Sheets 3+ years' experience in sales, sales operations, or team coordination Undergraduate degree required Experience in sewing/quilting/wholesale (or adjacent craft/retail) preferred Able to travel within Canada/US and internationally; valid passport required

Compensation & work setup

Base salary: CAD $55,000-$75,000, depending on experience and skills Schedule: Full-time, on-site in Calgary, AB Travel: Domestic (Canada/US) and select international trips for shows, meetings, and trainings

How to apply

Please apply directly through Indeed with your resume and a short cover letter.

WonderFil Specialty Threads is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to a fair, accessible hiring process.

Job Type: Full-time

Pay: $55,000.00-$75,000.00 per year

Benefits:

Dental care Extended health care Vision care
Education:

Bachelor's Degree (required)
Willingness to travel:

25% (preferred)
Work Location: In person