Job Description

Job Summary

We are seeking a dynamic and results-oriented Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in digital marketing, e-commerce, and analytics, with a proven ability to develop and execute effective marketing strategies. This role requires creativity, analytical skills, and a deep understanding of market trends to enhance our online presence and engage our target audience.

Responsibilities

Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement across various channels. Manage e-commerce platforms, ensuring optimal product placement and user experience. Conduct market research to identify trends, customer preferences, and competitive landscape. Optimize website content for SEO to improve organic search rankings and enhance visibility. Create and manage Facebook advertising campaigns to maximize reach and conversion rates. Collaborate with sales teams to align marketing efforts with sales objectives. Oversee product management processes, ensuring alignment with marketing strategies. Utilize Adobe Creative Suite to design engaging marketing materials including graphics, videos, and promotional content. Analyze campaign performance using Google Analytics and Google AdWords to inform future strategies. Manage email marketing campaigns, focusing on audience segmentation and engagement metrics. Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience. Develop budgets for marketing initiatives while tracking expenditures against planned budgets. Connect with clients externally.

Experience

Proven experience in digital marketing with a focus on e-commerce strategies. Strong knowledge of SEO best practices and analytics tools such as Google Analytics. Experience with Facebook advertising and other social media platforms for effective brand promotion. Familiarity with product management principles is preferred. Proficient in Adobe Creative Suite for creating visually appealing content. Solid understanding of HTML for basic website updates is advantageous. Demonstrated ability in budgeting for marketing initiatives while managing resources effectively. Excellent research skills to stay informed about industry trends and consumer behavior. Join our team as an assistant marketing manager, where your expertise will play a crucial role in shaping our brand's future!
Job Type: Full-time

Pay: $39,500.00-$42,500.00 per year

Benefits:

On-site parking
Work Location: In person