Job Description

:

We are seeking a highly motivated and analytical

Associate Brand Manager

(ABM) to join our Petcare Marketing team, with a focus on recruiting new consumers into the Greenies and Dentastix portfolio. This role is critical to driving category penetration and accelerating brand growth by building effective marketing programs, pack strategies, and campaigns tailored to shopper needs.


This is an exciting opportunity for a driven marketer who is passionate about pets and consumer behavior, and who thrives at the intersection of

data, strategy, and execution

. The ideal candidate will be a

self-starter with strong analytical thinking, commercial acumen, and a collaborative spirit

, eager to build their career in brand management.

What are we looking for?

University degree required (preferably in Business/Marketing/Brand Management). 2+ years of experience in brand support and/or marketing roles within the CPG industry. Experience with Nielsen and Numerator is strongly preferred. MBA or postgraduate degree an asset.

What will be your key responsibilities?

Brand & Business Management

Support the development and execution of pet-parent recruitment strategies for Greenies and Dentastix from brand perspective in collaboration with customer teams. (Mass, Grocery, E-commerce, Club). Monitor brand health KPIs, including penetration, trial, and frequency, and proactively recommend actions. Partner with Sales, Finance, and Supply to ensure cross-functional alignment on brand initiatives.

Marketing Analysis & Insights

Leverage consumer, shopper, and market data (e.g., Nielsen, Numerator) to identify opportunities and measure performance. Conduct competitive analysis to inform pack innovation and pricing. Translate insights into clear, actionable recommendations for recruitment campaigns.

Innovation & Activation

Assist in developing pack/channel strategies (e.g., higher counts, new formats). Support go-to-market plans for new initiatives, ensuring executional excellence in-market. Collaborate with agencies on campaign development and media execution.

Collaboration & Stakeholder Engagement

Partner with regional/global marketing teams to ensure alignment with long-term strategies. Collaborate effectively across cross-functional teams (Project Management, Commercial, Customer Marketing) to land initiatives. Work closely with agency partners to ensure best-in-class creative and media plans.

Skills & Competencies:

Strong analytical skills; proficiency with marketing tools and syndicated data (Nielsen, Numerator, digital analytics). Proven ability to develop insights and translate them into actionable brand strategies. Collaborative team player with excellent communication and stakeholder management skills. Ability to manage multiple priorities in a fast-paced environment.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.

#LI-Hybrid


#LI-SL1

Commitment to Equal Employer Opportunities:

Mars is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies:

Mars, Incorporated and its subsidiaries and affiliates (Mars) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Mars and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Mars will be deemed the sole property of Mars and no fee will be paid in the event the candidate is hired by Mars.

Benefits at a Glance:

Industry competitive pay & bonus

Flexible working arrangements

Learning and development support

Tuition reimbursement

Pet friendly offices

Paid time off

18 paid weeks off for parental leave

in the US

Up to 23 weeks top-up for parental/maternity leave in Canada

5+ days of bereavement leave

Health & dental package from day 1

Life insurance & disability coverage

On-site fitness center

401(K) Match/Retirement Savings Plan

Defined Contribution Pension Plan

in Canada

Note: Benefits may vary by role and location.