Job Description

The same philosophy of personal attention that distinguishes Yorkville Education Company as a leading provider of post-secondary education also makes us an exceptional place to work. We are a modern and progressive institution that prioritizes diversity, opens doors to those often overlooked and provides pathways to successful careers. Yorkville Education LP launched in 2004 with a simple idea: to offer people in search of a purposeful path with the flexible, rigorous and career-focused degrees they need to succeed. With campuses in Ontario, British Columbia and New Brunswick, we equip our online and on-campus graduates from both Yorkville University and Toronto Film School with the professional knowledge, skills and designations that employers seek out. Every member of our team \xe2\x80\x93 from the President, right on down to the newest hire \xe2\x80\x93 shares a passion for learning, teaching and growing, both as individuals and as a collective. While our focus remains on providing our students with transformative, accessible and flexible higher education pathways, we also nurture an inclusive, supportive and genuinely kind work environment for our employees in three provinces. If you want to help transform the Canadian post-secondary education landscape and shine a light on academic excellence, please join us. Who we need: Yorkville University welcomes international students from around the world. In fact, students from more than 35 countries have graduated from our career-focused degree programs. We are seeking a highly motivated Assistant Brand Manager to lead our international marketing efforts for Yorkville university and Toronto Film School. The role will be reporting directly to the Director of Brand Marketing as a part of the Marketing & Communications team. This is a great opportunity to learn and grow in the Brand Marketing team. The Assistant Brand Manager is responsible for the development and implementation of marketing campaigns to support and drive international student recruitment and create brand awareness for Yorkville University and Toronto Film School programs. The Assistant Brand Manager will use their understanding of creative production process to manage project life cycle from kickoff to delivery. This role requires an ability to communicate effectively with internal and vendor teams to drive decisions and next steps. They will have experience in e-mail and ad unit development. If you want to take on a role where in an environment that makes a profound difference on the experience of students, we would love to talk to you. What\xe2\x80\x99s in it for you: We provide a transformative, accessible and flexible higher education environment, our team shares a passion for learning, teaching, and growing. We nurture an inclusive, supportive, and diverse work environment throughout our three campus locations. - Health Benefits
- Dental Coverage
- Competitive Salary
- Fun, competitive, and challenging work environment
- Incentives and rewards
- Career growth
- Free Tuition for all Yorkville University Programs
- Employee and Family Assistance Program What will you do: - Work with internal resources to help create international marketing campaigns.
- Manage a streamlined workflow with internal and external teams, including print (brochures, presentations), digital (Email, CRM, web & ads) and video where applicable with a focus on process efficiencies.
- Set up project timelines and meetings
- Ensure that project tickets are set up for production and updated regularly
- Manage the approvals\xe2\x80\x99 and sign-off process
- Ensure that all brand assets used in advertising align with relevant legal requirements (collect usage waivers, conduct compliance reviews).
- Provide regular status reports on all priority projects.
- Traffic project assets using marketing automation tools
- Collect stakeholder input and update marketing assets (website, collateral etc.) accordingly.
- Manage and update a database of project documentation
- Ensure program information and policies are accurate and up to date across all channels.
- Monitor webpage content and performance for assigned programs, using internal and external resources where appropriate.
- Manage communication with external teams.
- Conduct competitor reviews
- At the team level, assist with analyzing data for campaigns and overall performance of marketing for their programs.
- Monitor brand\xe2\x80\x99s social media and conduct social listening What you bring: - 2-4 years of full-time (or equivalent) experience in digital marketing, advertising and/or brand management including digital marketing, social media and traditional media.
- Diploma or degree in business/marketing
- Internal or external creative agency experience a plus
- Ability to work both independently and collaboratively
- Can juggle multiple tasks during the course of the day
- Ability to take direction and prioritize tasks effectively
- Highly organized and strategic project manager
- Excellent communication skills, with particular emphasis on writing skills
- Meticulous about tracking, record keeping and reporting \xe2\x80\x93 able to understand, develop and manage marketing reports
- Expert knowledge of Microsoft Office Suite An understanding of data analytics and media planning will be considered an asset
- Familiarity with Marketo and Asana will be considered a plus
- Adaptable and open approach to collaboration
- Team-oriented
- Intellectually curious What does the best of all worlds mean at Yorkville Education? - An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools, and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current, and be future-forward.
- The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees - and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
- A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity, and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
- The opportunity to grow with access to free courses, certifications, and programs - right up to our Doctorate offerings.
- An appreciation for the insights and skills you bring to work with a competitive salary and comprehensive benefits, including a wide breadth of wellness services, and a work-life balance. Join us We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest now. Diversity, equity and inclusion are a critical component of life at Yorkville Education Company and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups. Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (\'AODA\'). If you require accommodation for disability, please notify our People Team at 1-866- 429-4029 Job Type: Full-time