Reporting to the Sales Manager and working collaboratively with the Section23 & Baywest Homes team, this role is responsible for achieving community sales targets and delivering an exceptional purchase experience and outstanding service to clients from sale to possession. This is a lead position that requires a proactive approach in providing solutions to clients, managing expectations and processes, and leading a team comprised of a Sales Associate and Sales Ambassadors.
Key Responsibilities
Achieve monthly/annual sales targets
Maintain lead role in community position
Actively prospect and nurture leads by asking discovery questions to understand their needs
Consistently achieve Avid customer experience ratings 2% greater than industry average
Deliver a premium purchase experience and outstanding customer service to clients from sale to possession
Manage prospecting initiatives to increase return visits to Sales Centre
Management reporting in support of business plan objectives
Attend sales meetings, workshops and any other events and meetings scheduled and deemed necessary by Management
Ensure show home cleanliness/tidiness between regular cleanings, except for areas used exclusively by Construction and Warranty
Maintain a tidy and clean sales office, free of clutter, offering an organized and inviting experience to guests
Maintain a sufficient inventory of marketing brochures, sales collateral and various sales tools as provided by Marketing or the Developer in the sales centre
Ensure the show home is locked and secure (i.e. all windows closed/latched, and doors locked), and the security alarm is set upon closing
Inspect the show home for warranty and service needs monthly, and promptly report them to Baywest's Warranty team
Perform a daily drive-by of the community and ensure lot signage is standing straight and is clean. If not clean (muddy, covered in snow), it is required to be immediately.
Report the following to Baywest's Sales and Marketing department upon request:
o Prospect Lists, weekly and as requested by Baywest Homes
o Traffic Reports every Sunday evening
o Sales Reports, as requested
o Lot Holds, within 24 hours of obtaining hold
o Cancelled Purchase Agreements, within 24 hours of cancellation
Accurately complete Purchase Agreements and all required accompanying documentation
Accurately complete required FINTRAC forms and collection of purchaser deposits/cheques
Accurately complete Pricing Requests, Design Requests and Change Orders
Attend Purchaser Meetings, Walkthroughs and Possessions as established by the Company
Successfully register all guests of the sales centre prior to their departure
Accurately record and enter sales centre guest contact information into the CRM database
Collaborate with Marketing to develop strategic initiatives
Facilitate communication between Purchasers and Baywest office and field staff
Track lot holds and purchases with Baywest and the Land Developer in the Developer Online Lot System and in weekly Traffic Reports
Primary liaison with purchasers, Baywest office and field staff during construction of each home. This includes bi- weekly updates on progress of the construction build to Purchasers by email with accompanying photos.
Work closely with marketing to identify and undertake initiatives to assist in driving new and previous traffic to the sales centre
Maintain lead role in active prospecting and nurturing of leads in the Database, specific to the community sales program
Participate in the spec home planning program to ensure constant inventory of Immediate Possession homes
Ensure spec homes are on a regular cleaning schedule and have a Baywest door mat in the entrance and marketing collateral in the kitchen
Detailed Management Services:
Sales Goals
o The Company establishes annual firm new home sales goals (defined as firm and legally binding new home sales with all conditions waived) for the community in which the ASM is selling. The ASM acknowledges that the sales goals identified in Schedule B to the Terms and Conditions (Area Sales Manager Remuneration Plan) have been reviewed and will apply his/her sales expertise and professional sales and marketing strategies, while maintaining the established values and promise of the Baywest brand, to achieve the sales goals. The Company reserves the right to modify the sales goals due to market conditions if it deems necessary and will communicate the new sales goals promptly to the ASM.
Sales Centre / Show Home Management
o The ASM will adhere to the Sales Centre/Show Home Management services as set out by The Company which encompasses but is not limited to the overall sales success; customer experience; associate/hostess training, development, and management; sales centre, show home and spec home management; on-site safety; and ultimately the consistant delivery of the Baywest brand.
Database Management
o The ASM shall maintain an accurate and up to date digital record of all actual and identified potential purchasers or 'leads' for The Company in the CRM database. Lead data will be entered and maintained in such database in accordance with procedures outlined by Baywest, which may be amended from time to time. These records and related information are the property of Baywest and are not to be utilized for purposes outside of any Baywest sales campaign.
Sales Centre / Show home Staffing
o Baywest shall establish the qualifications and minimum number of staff required during operating hours for the sales centre through discussion with the ASM. It is the responsibility of the ASM to ensure adequate staffing of the sales centre and to notify the Baywest Sales Manager of any changes to the Sales Staffing Schedule including days off or vacation days for staff and the ASM. The preferred Baywest community sales team structure consists of the ASM, an Associate and a Host/Hostess, as required but can be adjusted by Baywest.
o While it is Baywest's intention to maintain consistency and encourage sales teams to establish a presence in a community, Baywest reserves the right to relocate the ASM to an alternate community in which Baywest sells at its discretion. Such relocation may be made in accordance with operational needs, business requirements or other relevant factors as determined by Baywest.
Show home Hours of Operation:
Show home / Sales Office hours of operation are Monday to Thursday from 2pm to 8pm, Saturday, Sunday and holidays from 12pm to 5pm. Show homes are currently closed Fridays.
Preparation for show home opening is to occur a minimum of 20 minutes prior to formal hours of operation as identified above. This includes turning on lights and lamps, TV's playing community loop, and any applicable signage on display. A provision to of 10 minutes to close down the show home is accounted for in the hours noted below:
Monday 10:30am to 12:00pm (Sales Meeting)
1:40pm to 8:10pm (Sales Centre)
Tuesday 1:40pm to 8:10pm
Wednesday 1:40pm to 8:10pm
Thursday 1:40pm to 8:10pm
Friday CLOSED
Saturday 11:40am to 5:10pm
Sunday 11:40am to 5:10pm
The Show Home Holiday Hours schedule will be determined by Baywest.
The ASM acknowledges that working hours are not restricted to show home hours of operation and that additional time commitments may be required for, but are not limited to, purchaser meetings, sales meetings, and product planning meetings in the sales centre, show homes, Baywest office or any other appropriate locations.
When the ASM is away from the Sales Office during hours of operation, it is the responsibility of the ASM to notify Baywest and to ensure coverage by their employee to ensure no interruption to sales centre business.
The ASM acknowledges that March 15 to June 15th and December 1 and December 24 are prime selling season and requires that this be a blackout period. As a general policy the ASM may not schedule vacation or extended absences between March 15 and June 15 and between December 1 and December 24, though exceptions may be made in The Company' sole discretion. "Extended absence" is defined as a time period greater than five (5) consecutive business days.
o Baywest reserves the right to modify hours in the future if it deems necessary or if requested by the community developer.
Qualifications:
5+ years of professional sales experience
Excellent written and verbal communication skills
Ability to manage high priority/urgent requests, adapt to changing priorities
Self-motivator with strong organizational, intra-personal skills, and a great collaborator
Ability to read and understand all plans, blueprints, grade slips, specifications and associated construction documents
Previous experience in the new home or real estate market
Previous experience with MS SharePoint, Build Topia is an asset.
Job Type: Full-time
Benefits:
Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
On-site parking
RRSP match
Tuition reimbursement
Wellness program
Work Location: In person
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