Location: Main Campus
Session: 2024 Trimestre d\'automne | Fall Term
Faculty: \xc3\x89cole de gestion Telfer / Telfer School of Management
Unit: Telfer School of Management_PT
Course Title: Digital Marketing Strategy
Course Code: ADX6420
Section:
Course Description: Digital marketing strategy. Digital branding. Digital marketing tools. Data analytics. Search Engine Optimization (SEO). Content Marketing. Social media marketing. Paid programmatic advertising. Email automation. Mobile marketing. Omni-channel marketing. Product marketing. Strategic business opportunities of digital marketing.
Posting limited to: Professeur \xc3\xa0 temps-partiel r\xc3\xa9gulier / Regular Part-Time Professor
Date Posted: February 09, 2024
Closing Date: March 11, 2024
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above
Expected Enrolment: 35
Approval date: February 09, 2024
Number of credits: 1.5
Work Hours: 19.5
Course type: C
Posting type: R\xc3\xa9gulier / Regular
Language of instruction: Anglais | English
Competence in second language: Passive
Course Schedule: \xc3\x80 d\xc3\xa9terminer | TBD - - - September 13, 27, October 11, November 9, 23, December 7
Requirements:
Must have an MBA or Master\'s degree (PhD preferred) in an area directly related to the course. Must have recent professional experience in the area of the course. As this is meant to be a hands-on course, applicants must have practical, demonstrated experience with social media, social media marketing tools, website design and optimization, and website analytical tools.
Teaching mode:
Please note that the teaching method will be delivered in the following, bimodal.
Teaching method might incur changes due to health measures or other reasons.
An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience. If you are invited to continue the selection process, please notify us of any adaptive measures you might require. Information you send us will be handled respectfully and in complete confidence. Employees are required under provincial law to successfully complete all mandatory legislated training. The list of training may be modified by provincial law.
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