Job Description

Job Title
Alumni Relations Officer
Job Type
Permanent
Union
MRSA
Position Classification
SPB06 Public Relations Assistant VI
Salary Grade
$65,500.00 - $82,916.00
FT or PT
Full-time
Hybrid Work
This position is eligible
Position End Date (if applicable)
Location
MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)
About this Position
About the Office of Alumni Relations
Mount Royal has enjoyed a rich history of transformational student experiences, exceptional teaching, and meaningful community partnerships through its more than 100 year history. Serving more than 115,000 alumni, the Office of Alumni Relations (OAR) is responsible for providing similarly top-quality alumni experiences. Over the past few years, the University has expanded its alumni engagement efforts and is committed to maintaining this momentum by engaging alumni with the university and each other in high-value activities.
About the Role
The Alumni Relations Officer is a marketing and communications professional role within the . They support envisioning and executing AR's engagement strategy and programming, which comprises the vast majority of the content and activity needed to build alumni engagement and connections.
The Officer develops and implements marketing, communications and events plans that proactively identify opportunities, analyze challenges, seek creative solutions and measure results. The Officer ensures projects are on time and on budget, has experience with a wide range of communications and marketing tools (media, social media, publications, website, advertising, events and grassroots initiatives, etc) and is a strong writer.
This role's success in engaging and growing alumni awareness, connection and pride in their alma mater is critical to the overall success of the Alumni Relations program.
Responsibilities
Social Media & Content Creation (40%)
Develop and manage engaging, original content for MRU Alumni social media channels (e.g., Instagram, LinkedIn), including graphics, short-form videos, reels, carousels, polls, and stories.
Maintain content calendars aligned with alumni initiatives and institutional priorities.
Write compelling, platform-specific copy that reflects MRU's voice and tone.
Track digital trends and adjust strategies to enhance reach and engagement.
Research, write, and edit cross-platform stories for web, email, and print.
Create multimedia content showcasing alumni achievements and MRU's impact.
Event Support & Campaigns (35%)
Plan, promote, and evaluate alumni events within assigned portfolios.
Lead integrated marketing and communications plans for alumni initiatives.
Act as the main liaison for assigned faculties, programs, and student services, advising on alumni engagement strategies.
Capture and share event content via live social media, photography, and post-event storytelling.
Contribute to university-wide campaigns that engage alumni, students, and the broader MRU community.
Collaboration & Stakeholder Engagement (15%)
Foster relationships with alumni, affinity groups, and networks to co-create and amplify engagement opportunities.
Work collaboratively across Alumni Relations and Marketing to ensure strategic and brand alignment.
Support alumni volunteers and ambassadors in sharing their stories through MRU platforms.
Data Coordination (5%)
Ensure the timely and accurate entry of contacts, calls and procured contact and profile information about alumni individuals, community partners and organizations, etc.
Ensure the appropriate tracking of data and KPIs for assigned programming and assigned client projects, in order to evaluate project outcomes and contribute to departmental reporting.
Budget & Partnerships (5%)
Manage assigned budgets to support strategic goals.
Support corporate partnerships to generate sponsorship and enhance alumni programming.
Identify opportunities to promote and collaborate with affinity partners and corporate sponsors to enhance alumni programming. Support the execution of partnership initiatives by integrating them into alumni events, communications, and digital channels.
Other duties as assigned.
Qualifications

• Three or Four Year Bachelor Degree or Equivalent

Minimum 5 years of combined experience in one or more of the following: social media, content marketing, fundraising or business development, stakeholder engagement, PR, marketing or communications
Demonstrated experience in developing and executing outstanding events
Demonstrated success in audience growth and engagement or customer acquisition and conversion
Outstanding writing, storytelling and copy-editing skills
Exceptional relationship-building skills, including working effectively with internal and external stakeholders and clients
High degree of comfort with adopting new technology platforms and project management tools
Bonus points if you have:
Experience in marketing or communications for start-ups or young businesses
Experience using customer relationship management (CRM) systems, particularly with Raiser's Edge or Blackbaud NetCommunity
HTML coding and graphic design expertise
Salary: $65,500.00 - $82,916.00
Closing Date: April 17, 2025
A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).
We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.
If you require accommodation to participate in the recruitment process, please notify and we will work together on your accommodation request.
About MRU
Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. Currently, more than 15,000 credit students choose from 14 bachelor degrees and 38 majors. Learn more at .
Mount Royal University is situated on an ancient and storied land that is steeped in ceremony and history that, until recently, was occupied exclusively by people indigenous to this place. With gratitude and reciprocity, Mount Royal acknowledges the relationships to the land and all beings, and the songs, stories and teachings of the Siksika Nation, the Piikani Nation, the Kainai Nation, the xc3x8eethka Stoney Nakoda Nation (consisting of the Chiniki, Bearspaw and Goodstoney Nations), the people of the Tsuut'ina Nation, and the Mxc3xa9tis. Learn more about .
Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.
What We Offer
Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.
Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. MRU offers a competitive total compensation package including learning/training paid by employer, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre. Positions over six months may also be eligible for health and dental benefits, pension, health and personal spending accounts, and disability benefits.
Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.