Job Description

Job Title:

In-House Marketing & AI Integration Specialist

Location:

Ottawa, ON

Company:

Ottawa General Contractors

Reports to:

Director of Operations / CEO

About Us

Ottawa General Contractors (OGC) is a leading design-build renovation company focused on high-quality home additions, custom builds, and remodeling projects. We're growing fast and evolving how we connect with our audience -- both online and on-site. We're looking for a forward-thinking marketer who can seamlessly blend strategic marketing with smart AI-driven tools to optimize growth, lead generation, and internal efficiency.

Position Summary

We are seeking a creative and technically-minded

Marketing & AI Integration Specialist

to lead the development and execution of our digital marketing strategies, while also implementing AI tools to streamline operations, personalize customer experiences, and enhance data-driven decision-making. This role is perfect for a hybrid talent who thrives at the intersection of marketing, technology, and innovation.

Key ResponsibilitiesMarketing Strategy & Execution

Develop and manage SEO, content marketing, social media, PPC, and email campaigns. Build and execute high-performing digital funnels for lead generation and customer nurturing. Collaborate with designers and contractors to create project features, case studies, and video content. Track performance KPIs (e.g., traffic, leads, conversions) and optimize campaigns accordingly.

AI Integration & Automation

Evaluate and deploy AI tools (e.g., ChatGPT, HubSpot AI, Midjourney, Zapier, etc.) to automate content, lead generation and prospecting sales Develop smart chatbots, lead scoring models, and predictive analytics dashboards. Integrate AI systems with internal tools (e.g., CRM, Google Workspace).

Cross-Department Collaboration

Work closely with sales, project management, and design teams to ensure alignment between marketing messages and operational execution. Support training on AI tools and data dashboards for staff and leadership.

Qualifications

3+ years of experience in digital marketing, preferably in home services, construction, or real estate. Demonstrated experience with marketing platforms (Google Ads, Meta, HubSpot, SEMrush, etc.). Familiarity with AI applications (ChatGPT, Claude, Midjourney, Zapier, Notion AI) and basic prompt engineering. Understanding of web technologies (HTML/CSS basics, CMS like WordPress or Webflow). Strong analytical and problem-solving skills with a creative mindset. Excellent written and verbal communication skills.

Nice to Have

Experience with video content strategy (YouTube Shorts, Instagram Reels, TikTok). Background in UX design or customer journey mapping. Familiarity with construction or renovation project workflows.

What We Offer

Competitive salary and benefits package. A forward-thinking team that values innovation and experimentation. Room for career growth as we expand across Canada. Hands-on exposure to construction, marketing, and tech convergence.
Job Type: Full-time

Benefits:

Dental care Paid time off
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Experience:

Digital marketing: 3 years (required) AI: 3 years (preferred)
Location:

Nepean, ON K2G 1E6 (required)
Work Location: In person