Job Description

Who We Are

In the L\'Or\xc3\xa9al Dermatological Beauty Division, we change people\'s lives by creating the \'beauty of health\' with our iconic brands (La Roche- Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world.

As Vichy, our ambition is to be top 10 skincare brand in Canada online & lead Medical Hair Care.

A Day in the Life:

3 big topics: Advocacy, Influence, PR

• Champion on the strategy of Vichy in A&I with the support of our Agency - from brief development/conception to realization.
• Responsible for Vichy\'s advocacy/ influence tone of voice for Canada - Selection of the right partners/ pricing/ brief/ contract negotiation.
• Collaborate with our Worldwide and North American teams to activate in key moments.
• Traditional media: To be top of mind and promote key initiatives to secure visibility (deskside media 2x/ year).
• Eventing: Responsible for the eventing plan of Vichy across Canada (2 big events + tactical).
• Product Strategic focus: Support the key franchise deployment of the brand in A&I- building ambition, visibility plan, etc. - while integrating in the 360 campaigns.
• Brand cause: Be a key part of building the brand cause in collaboration with Marketing.
• Online community: Owner of the response rate online (reviews, comments to ensure 100% response rate).
• Work closely with the team and be the voice of the A&I on activation, integrating feedback, retailers\' inputs, etc.
• PPP Management: Manage respective A&I Budget ($1.4M).
• Manager: Manage one full-time specialist resource.

Desired skills and experience:

• Collaboration is key as you must interact with all stakeholders (finance, commercial, marketing, training etc.) - including external agencies.
• Strong appetite for online trend and multiplatform (trend hacking, new opportunities, content tone of voice, etc.).
• Strong operational excellence, attention to details.
• Skincare &Hair Care m\xc3\xa9tier sensitivity - building strong insights on how to best communicate our Vichy DNA on all touchpoints.
• Agility/ capacity to learn fast - our plan can change rapidly; we need to adjust/ react positively.

Benefits:

• Exclusive employee discounts up to 50% (WOW!)
• Remote work model
• Summer and winter Fridays
• Access to unlimited virtual learning platforms
• Phenomenal Vacation Policy as well as Holiday\'s time off!
• Health/dental insurance and RRSP participation on your first day!
• A defined pension plan!
• $500/year wellness spending
• Free BIXI membership and STM discount
• Reimbursement of Professional licenses
• And more!

We are proud to be an equal opportunity employer.

L\'Or\xc3\xa9al