Job Description

What you'll do
The Product Strategy Advisor serves as the strategic connector between merchandising and marketing, responsible for elevating key product stories within the broader brand narrative. This role develops product-focused marketing strategies that align with seasonal priorities and consumer needs, ensuring that product messaging is compelling, consistent, and aligned with brand values. The advisor collaborates closely with merchandising, creative, media and channel execution teams to bring product stories to life across channels and contributes to the seasonal briefing process with product insights and positioning. With a deep understanding of consumer behavior and product trends, this role helps drive product relevance and differentiation in the market.
Develop product-focused marketing strategies that fulfill retail storytelling priorities.
Collaborate with merchandising, media, creative and channel execution teams to elevate product stories and develop seasonal campaigns.
Work with national brand partners to build relationship and own joint product campaigns.
Ensure product messaging is consistent and customer centric across all consumer touchpoints.
Contribute product insights to seasonal briefing and campaign planning.
Analyze product campaign performance and recommend optimizations.
Support integration of product stories across all marketing channels.
Stay informed on product trends and competitive offerings.
What you bring
Bachelor's degree in Marketing, Business, or a related field;
3-5 years in product marketing, merchandising, or brand strategy with experience in campaign performance tracking
Strong understanding of consumer behavior and product positioning.
Experience working with cross-functional teams.
Detail oriented with strong organizational skills.
Analytical mindset that approaches problems with strategic critical thinking.
Excellent communication, collaboration and storytelling skills.
Retail or apparel experience is an asset.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Skills Required